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New Landmark Study Shows Link Between Personal Websites And Career Success

84% received benefits from having a personal website, and 63% said websites are more valuable than resumes

San Francisco, CA and Montenegro, January 14, 2015 – branded.me, a personal branding platform, and .ME registry, which operates the .ME domain name, today announced the results of the first ever study linking personal websites to career success. The study shows that professionals today have received tangible benefits from creating and maintaining a personal website. 71% of those surveyed said that having a website is either very important or important in helping build their personal brand and 70% said that their website is either very important or important for attracting new opportunities. Respondents believe (70%) that employers are reviewing their online brand before they are interviewed.

When asked what benefits they received from having a personal website, nearly half said job offers and over half said professional recognition and networking opportunities. 63% said that a personal website is more valuable to their long-term career than a resume, and 85% said a personal website will become more important over the next 5 years when it comes to career success. For this survey, a total of 15,072 respondents entered the survey, however, only 600 qualified based on the required criteria of having a personal website.

Additional highlights from the report

People are building their own sites versus hiring a designer and it’s time consuming. 75% of those surveyed chose to build the site themselves through Wordpress or other website builder options, while only 19% hired a designer to do the work for them. 79% said it took up to a week or longer to build the site, and 49% said it took over 2 weeks.

Websites are the most important aspect of an online brand. 53% of respondents said that their website is the most important aspect of their online brand, while Facebook at 21%, and LinkedIn at 12% were two the other popular rivals. The elements of a website that receive the best response from employers were work experience (27%), pictures (26%), biography (22%) and personal interests (19%).

Blogs are tools that successful yield job offers. 65% of people with a personal website have a blog and 62% use their blog to grow their career. 61% said that they have received a job offer because of their job and 79% said that their blog is either very important or important for their personal brand. While blogs are seen as valuable, 63% of respondents report that they find managing their blog challenging. 73% said that the lack of time for writing made managing their blog challenging.

Personalized domain names are commonly used. 72% said that they have a personalized domain name and 73% said that having one is either very important or important for their online brand. 66% have a personalized email address associated with their domain name. 84% have a .com, 23% have a .net and 14% have a .me domain name extension.

Business cards are still relevant despite new technology.65% said they currently have personalized business cards and 85% believe that business cards are still valuable despite advances in technology. 70% said they currently put their website URL on their business card, email signature or social network profiles.

Quotes

“This study proves the value of personal websites and the benefits associated. A website is one the most powerful means of personal branding yet only 4% of people currently have one. We created branded.me to empower individuals of all generations and skill levels to take control of their personal brand and we couldn’t be more excited to team up with .ME to bring the first research of its kind to market around personal websites.”- Nick Macario, CEO, branded.me

“When .ME domains opened for a worldwide registration we were aware that personal websites and personalization of business are the future of Internet, and that’s exactly what this survey shows. Respondents of the survey have recognized the importance of both personal websites (71%) and personalized domain names (73%) for their online brand. We at .ME are very proud to see that 14% of them have a .ME domain name.”- Natasa Djukanovic, Director international Sales, .ME Registry

Contacts

  • branded.me (Spokesperson): Nick Macario, nick @ branded.me
  • .ME Registry (Spokesperson): Natasa Djukanovic, natasa @ branded.me

Survey methodology

Research findings are based on a survey fielded in the United States between December 2 and December 16, 2014. For this survey, a total of 15,072 respondents entered the survey, however, only 600(4%) qualified based on the required criteria of having a personal website. The 600 respondents aged 16–69 who qualified were asked about their personal websites. Invites were sent out to achieve balanced starts on age and gender with the following distribution by ages: 10% 16-20 year olds, 29% 21-32 year olds, 28% 33-49 year olds and 33% 50-69 year olds. The survey was completed through GMI’s Global Test Market double opted-in panelists who have registered to participate in online surveys. All sample surveys may be subject to multiple sources of error (i.e., sampling error, coverage error, measurement error, etc.).

About branded.me

branded.me is the fastest and easiest way for professionals to create completely customizable personal websites. branded.me empowers individuals of all ages and skill levels to take control of their personal brands, and build personal websites in minutes, and even seconds.. The platform automates the process of building a personal website through pulling relevant information from LinkedIn, and generating beautiful, mobile-friendly websites in seconds.

About .ME registry

The .ME Registry operates .ME – a country code Top-Level domain of Montenegro that in 2008 opened its doors to everyone looking for a domain name that allows them to express themselves. Since then, .ME has become recognized as a leading personal domain name, uniquely positioned to cater to professional and personal needs of its users by providing them an easy way to build their online brands. With its unforgettable meaning and limitless world combination possibilities .ME became valuable for individuals and companies alike and so far numbers a community of nearly 800 000 members worldwide.


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