David Rheams

Director of Software Services | Communications & Media Practitioner | PhD Candidate

David's bio

I am a Director of Software Services at ReachLocal. My teams are responsible for providing client support for digital marketing, front-end web development, and SEO solutions for local and national businesses. I develop strategies for improving our client experience while driving revenue and creating a good environment for my teams to work in.

Primarily, I am interested in how people communicate on the internet and the machines we use to talk to one another. I enjoy the process of creating a thing that didn't exist before while working alongside bright, dedicated people.

In addition to my professional career, I’m also currently a PhD candidate at George Mason University in the Cultural Studies department. I chose CS as a discipline because it allows for an agile, interdisciplinary method to examine cultural objects within their social, historical and economic context.

My dissertation research is an analysis of how environmental software impacts public understanding and decision-making.


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.



Director, Software Services

Responsible for software services related to digital media, client support for a SaaS lead conversion product, and client experience development.

... Read more



Senior Manager, Service and Technology Integration

Designed client experience strategy and pioneered a direct support organization following launch of company’s flagship lead conversion and website platform prod ... Read more

2013 2013


Program Manager, Global Services

Spearheaded strategy that drove 10% PPC campaign performance turnaround for Tokyo-based Japanese SEM team.

Supported design, pricing, KPIs and pr
... Read more

2012 2012

George Mason University

Teaching Assistant

Teaching assistant and lecturer for two sections of Research Methods for the Honors College at George Mason University

2010 2012


ReachCast Services Product Manager

Led agile software development of a CRM, task and password management tool that supported a new SEO service team, contributed to rapid growth from five to 1400 ... Read more

2009 2010


Manager, Campaign Performance

Contributed to hiring and training of 50-member campaign management team in three months; improved nationwide campaign retention rate 21% over 9 months.
... Read more

2008 2009


Manager, Customer Retention

Launched a client retention team of four that generated $2M in topline revenue and reduced key client churn 5%.

-- Developed measurement tools that
... Read more

2008 2008


Director of Product Strategy / Support (UK)

Launched customer service organization for first international venture in the UK. Participated in sales negotiations as a SEM SME and Executive Launch Team memb ... Read more

2007 2008


Support Analyst

Created SOP manual that educated service and sales teams re: search engine marketing logistics; led expansion of a sales support team that identified campaign o ... Read more

2005 2007

Summit Interactive

Sales & Marketing

Developed on-boarding experience for customers of this startup’s remedial mathematics education software.

2002 2005

Orange Documents


Supported undergraduate expenses providing digital and traditional advertising to local businesses.

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See where I spent time studying and gained early knowledge to prepare for my professional life.

2010 2016

George Mason University

Cultural Studies

Current doctoral candidate (ABD) with two primary fields of study: Digital Media Theory, and Political Economy of the Natural Environment

2006 2008

Louisiana State University in Shreveport

Masters of Liberal Arts

2000 2004

Louisiana Tech University



A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Digital Marketing
Reputation Management
Social Media
Product Management
Agile Development
Client Services Best Practices
Google Analytics
Market Research
Quantitative Research Methods
Qualitative Research Methods
NPS / CSAT scoring
People Management
Web Analytics
Business Intelligence
Making a damn good cup of coffee


Hear what some of my colleagues have to say about me after working together on various projects throughout my career.


managed David at Nerium

I cannot express how much I enjoyed working with David. He is just a really great person with an enormous amount of knowledge about many topics. Hardworking, br ... Read more

Kyle Smith

reported to David at ReachLocal

I started working for David in 2013 as Program Manager and could not have asked for a better manager to help me develop my professional skills. He is a fantasti ... Read more

Michael Greer

managed David at ReachLocal

I hired David back in 2007, for an entry level support role, and have had the great pleasure to watch him progress and grow over the years. He stands out for hi ... Read more

Michael Kuryla

was David's client

David was extremely helpful and cooperative with us helping us to managing the ReachCast product for a couple clients. We were sorry he moved on but with him th ... Read more

Jeff Mason

worked with David at ReachLocal

David Rheams has evolved ReachLocal's initial service strategies by becoming a key player in developing documentation and training courses as ReachLocal moved f ... Read more

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Get in touch with me if you would like to do business together, share an idea or just say hello.

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