David's bio

I build things and enjoy creating a thing that wasn't there before: software, teams, new products, new ideas, or just small ways to make a task easier. I'm also a research nerd that dives headfirst into the data to see what's there. A day spent finding ways to solve the task at hand with a whiteboard, smart colleagues, and cup of coffee is a good one.

Currently, I am the Director of Customer Success at Birdeye, an online reputation software company. Birdeye is a relatively new company and I'm helping to build the Customer Success team from the ground up.

In addition to my professional career, I’m also a PhD candidate at George Mason University in the Cultural Studies department. My dissertation research is an analysis of how environmental software impacts public understanding and decision-making. Through this study, I get to explore intersections of critical code theory, public communications, and the way knowledge is produced via software.


I am a product owner with a dedication to customer success and enjoy helping people make software work. I've got a keen understanding of what clients and software users need to make their life easier and it's fulfilling to deliver those solutions.

07 / 2016 Current


Director of Customer Success

Head of Customer Success for an online reputation management company with 17 direct reports and an offshore team.Since I've joined the company in June, I have d ... Read more

01 / 2016 07 / 2016


Senior Product Manager

Senior Product Owner working with 16 developers (two teams) for projects related to the retention and recruitment of sales people for Nerium International, a co ... Read more

05 / 2015 01 / 2016


Director, Software Services

Responsible for software services related to digital media, client support for a SaaS lead conversion product, and client experience development.

I currently
... Read more

10 / 2013 Current


Senior Manager, Service and Technology Integration

Designed client experience strategy and pioneered a direct support organization following launch of companys flagship lead conversion and website platform produ ... Read more

01 / 2013 10 / 2013


Program Manager, Global Services

Spearheaded strategy that drove 10% PPC campaign performance turnaround for Tokyo-based Japanese SEM team.

Supported design, pricing, KPIs and product market
... Read more

08 / 2012 12 / 2012

George Mason University

Teaching Assistant

Teaching assistant and lecturer for two sections of Research Methods for the Honors College at George Mason University

10 / 2010 12 / 2012


ReachCast Services Product Manager

Led agile software development of a CRM, task and password management tool that supported a new SEO service team, contributed to rapid growth from five to 1400 ... Read more

08 / 2009 02 / 2010


Manager, Campaign Performance

Contributed to hiring and training of 50-member campaign management team in three months; improved nationwide campaign retention rate 21% over 9 months.

... Read more

10 / 2008 08 / 2009


Manager, Customer Retention

Launched a client retention team of four that generated $2M in topline revenue and reduced key client churn 5%.

-- Developed measurement tools that enabled t
... Read more

05 / 2008 10 / 2008


Director of Product Strategy / Support (UK)

Launched customer service organization for first international venture in the UK. Participated in sales negotiations as a SEM SME and Executive Launch Team memb ... Read more

05 / 2007 05 / 2008


Support Analyst

Created SOP manual that educated service and sales teams re: search engine marketing logistics; led expansion of a sales support team that identified campaign o ... Read more

02 / 2005 04 / 2007

Summit Interactive

Sales & Marketing

Developed on-boarding experience for customers of this startups remedial mathematics education software.

2002 2005

Orange Documents


Supported undergraduate expenses providing digital and traditional advertising to local businesses.

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See where I spent time studying and gained early knowledge to prepare for my professional life.

2010 2016

George Mason University

Cultural Studies

Current doctoral candidate (ABD) with two primary fields of study: Digital Media Theory, and Political Economy of the Natural Environment

2006 2008

Louisiana State University in Shreveport

Masters of Liberal Arts

2000 2004

Louisiana Tech University



Take a look at a few of my favorite projects I’ve started or been a part of during the course of my career.

Story Book (iOS Educational App)

A Mighty Colossus project to build an educational app that helps kids learn to tell stories.

Text Parsing Tool & Analytics Tool

A text analytics tool used for research in my dissertation, Groundwater Conflicts in Texas: Software, Crisis, and Communications During the 2010 - 2014 Drought

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Conference Presentations

The Role of State Agencies in Environmental Communication | The Conference on Communication and Environment (Lancaster, UK) 2017 (Expected)

The Establishment of Influencer Networks within Digital Journalism | the Cultural Studies Association Conference (Philadelphia, PA) 2016

Mapping Groundwater Conflict: Using Digital Content Analysis to Identify Authoritative Voices within Environmental Communications in Texas | the Conference on Communication and Environment (Boulder, CO) 2015

The Everyday Life of Digital Ecology | Chesapeake American Studies Association Conference (Baltimore, MD) 2013

Constructing Data: An Examination of the Obama for America App | Critiquing Culture Conference (Fairfax, VA) 2012


A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Digital Marketing
Web Analytics
Making a damn good cup of coffee
Agile Development
Social Media
Quantitative Research Methods
Qualitative Research Methods
Client Services Best Practices
Market Research
Google Analytics
Business Intelligence
Reputation Management
Product Management
NPS / CSAT scoring
People Management


Hear what some of my colleagues have to say about me after working together on various projects throughout my career.


managed David at Nerium

I cannot express how much I enjoyed working with David. He is just a really great person with an enormous amount of knowledge about many topics. Hardworking, br ... Read more

Kyle Smith

reported to David at ReachLocal

I started working for David in 2013 as Program Manager and could not have asked for a better manager to help me develop my professional skills. He is a fantasti ... Read more

Michael Greer

managed David at ReachLocal

I hired David back in 2007, for an entry level support role, and have had the great pleasure to watch him progress and grow over the years. He stands out for hi ... Read more

Michael Kuryla

was David's client

David was extremely helpful and cooperative with us helping us to managing the ReachCast product for a couple clients. We were sorry he moved on but with him th ... Read more

Jeff Mason

worked with David at ReachLocal

David Rheams has evolved ReachLocal's initial service strategies by becoming a key player in developing documentation and training courses as ReachLocal moved f ... Read more

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Get in touch with me if you would like to do business together, share an idea or just say hello.

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