Alexander Felsenberg

Digital Strategy Director at CAPITA

Alexander's bio

I am corporate & business developer and a avid spokesman for the digital cause.
Within my more than 20 year working experience in the digital field, I have seen, experienced and learned the challenges and opportunities that digital transformation holds for the different departments in a company: Marketing, PR, Sales, Customer Services an HR.
As an avid speaker, networker and a “man of action” for the digital cause, I have profound experience in strategy development, service/product creation, marketing and sales in Continental Europe, Africa and the Middle East.

Experience

Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

02 / 2015 Current

Capita

Director Digital Strategy

03 / 2012 01 / 2015

babiel GmbH

Director Consulting

02 / 2012 03 / 2014

avocis Gruppe

Director Strategy & Sales

2011 2012

SapientNitro

Senior Marketing Manager

2010 2011

Convento GmbH

Director of Marketing

2008 2009

IGEDO Company / Messe Dsseldorf

Tradeshow Director

2007 2008

Felsenberg Consulting

CEO

2006 2007

systaic AG

Vice President Sales Marketing

2005 2006

Kupferberg Consulting GmbH

Senior Consultant

1999 2005

dmmv-services GmbH

CEO

1995 2005

BVDW

Vice President, Managing Director (Founder)

1993 1995

MEDOX Medien GmbH

Business Development Manager

1989 1995

Professional Production

Author / Journalist

1985 1992

Bayerischer Rundfunk

Editor (Redakteur)

02 / 2015 Current

Capita

Director Digital Strategy

Creating customer experiences for sales and service online and mobile.
Providing effective and efficient digital and agent based services (Service-Websites, Mobile Service Apps, Self-Help Tools, Chat, Corporate Communities, Social Media Community Management, Forum, Call, E-Mail) for Sales & Customer Care.
With the biggest Digital Dialog Team in Germany in Germany and the D.A.CH. Region, we work for clients like the German TELEKOM, Vodafone, Nestlé, e.on, Vattenfall, Deutsche Bank and deliver "best-in-industry" results (CSI 98%, CR 48%, NPS 62)

03 / 2012 01 / 2015

babiel GmbH

Director Consulting

We develop and maintain award winning eGovernment and international Corporate Content Portals, as well as award winning B2B e-Commerce platforms. www.babiel.com
- eGov -clienst are: http://www.bundestag.de http://www.bundesregierung.de http://www.bmz.de
- Corporate clients are: http://de.dmgmori.com/ http://www.demagcranes.de/

02 / 2012 03 / 2014

avocis Gruppe

Director Strategy & Sales

Corporate & Business: Development, concept, recruting, sales to establish the interactive branch of avocis. Here we provide all standard call-center services an in addition to that full-scale community management outsourcing.
1. Community Management for
- All social networks, like: facebook, Twitter, Pinterest...
- Forums
- Blogs
2. Web-Chat / Live-Chat

2011 2012

SapientNitro

Senior Marketing Manager

SapientNitro is an interactive marketing, creative design, & technology services agency that helps companies solve challenges to make brands more successful.
Repositioning for the German Market, Creation of profound press coverage.

2010 2011

Convento GmbH

Director of Marketing

CRM Software

2008 2009

IGEDO Company / Messe Dsseldorf

Tradeshow Director

2007 2008

Felsenberg Consulting

CEO

Corporate Development Conculting

2006 2007

systaic AG

Vice President Sales Marketing

2005 2006

Kupferberg Consulting GmbH

Senior Consultant

1999 2005

dmmv-services GmbH

CEO

1995 2005

BVDW

Vice President, Managing Director (Founder)

1993 1995

MEDOX Medien GmbH

Business Development Manager

Producer MTV - World Music Video Award 1993

1989 1995

Professional Production

Author / Journalist

1985 1992

Bayerischer Rundfunk

Editor (Redakteur)

Education

See where I spent time studying and gained early knowledge to prepare for my professional life.

1977 2003

Staudinger Gesamtschule

Gymnasium

1995 1999

Universitt Siegen

Digitale Kommunikation und Medien/Multimedien

1991 1992

MIT MediaLab

HDTV Standards

Researching the economic effect of standards for the consumer electronic industry, reagarding the effect of the introduction of HDTV in the USA (Prof. Schreiber).

1984 1990

Ludwig-Maximilians Universitt Mnchen

Communication, Psychology, History

Current

University of California, Berkeley

Economic

Researching the economic effect of standards for the consumer electronic industry, reagarding the effect of the introduction of HDTV in the USA (motivated by the Berkeley Roundtable on the International Economy (BRIE).

Skills

A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Digital Marketing

Mobile Marketing

Sales

Strategic Partnerships

Marketing Strategy

SEM

Event Sales

Social Media

Management

Digital Media

Corporate Development

Online Advertising

Web 2.0

Marketing Communications

Entrepreneurship

Web Analytics

Brand Architecture

Business Development

Event Management

Internet Entrepreneur

Start-ups

E-commerce

Digital Strategy

Internet Strategy

Online Marketing

Digtal Transformation / Industry 4.0

Mobile Applications

New Media

B2B Marketing

Marketing Operations

Contact

Get in touch with me if you would like to do business together, share an idea or just say hello.

Have a question?

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