Jessica Lauretti

Creative Director / Executive Producer

Profile

I am a Creative Director / Executive Producer based in New York who has made content for Purpose, VICE, New York Magazine and others. I have a diverse background across art, politics and culture and have created several "viral" videos, national ad campaigns, branded & editorial content pieces and music videos. My work has premiered on CNN, MSNBC, The TODAY Show, ABC World News with Diane Sawyer, The View, The New York Times, USA Today, Washington Post, Huffington Post, BuzzFeed, Upworthy and many others. Additionally, my work has been honored with several Webby, Shorty, Mashie, Do Gooder, & Creativity International Awards and Nominations.

Experience

I have additional experience including freelance production at CANADA, New York Magazine, Moving Picture Company and Superfly (Bonnaroo 365), Program Director / Teaching Artist at Tribeca Film Institute, City Parks Foundation, Young Women’s Leadership Foundation and Museum of the Moving Image and Founder of Heroic Endeavours Records and singer in This Frontier Needs Heroes.

2015 2016

Purpose | www.purpose.com

Director of Content Development

2013 2014

Purpose | www.purpose.com

Executive Producer

2013 2013

Purpose | www.purpose.com

Sr. Producer

2012 2013

VICE Media, LLC

Sr. Story Producer

2010 2011

VICE Media, LLC

Sr. Video Editor

2010 2010

Tribeca Enterprises

Director, Tribeca Teaches Program

2015 2016

Purpose | www.purpose.com

Director of Content Development

- Creative Director and Executive Producer: Strategized, developed, oversaw and executed on award winning and innovative campaign concepts, content and distribution strategies, creative approaches for client work, account management, internal tools and resources, tracking and allocation of team resources, talent and vendor relationships and staffing, contract negotiation, and content production from concept through launch.
- Business Development and Marketing: Strategized, developed, oversaw and executed on business development and new partner strategy, RFP responses, SOWs, budgets and staffing models, tools and resources, internal training guides and skill shares, marketing initiatives, internal events, content strategy, social media strategy, conference and award content and strategy, and IP and thought leadership content.
- Clients include Intel, Vox Media, Ikea Foundation, Rockefeller Foundation, Ford Foundation, Action 2015 and others. Work featured on MSNBC, National Geographic, Rolling Stone and others. Live TV Appearance on CNN’s Daily Share. Speaker at Women in Green Forum and SXSW Eco Conference. Member of The Real Time Academy and Official Judge for the Shorty Awards.

2013 2014

Purpose | www.purpose.com

Executive Producer

- Strategize and develop campaign and content concepts, set creative direction, create production teams and supervise projects to launch.

- Build and scale the video department, conduct landscape audits, strategize business development, develop pitch decks for sales and create partnerships with outside organizations.


- Clients include Mayor Bloomberg (Everytown), ACLU, Organix, UN Human Rights and more. Created several “viral video” and national ad campaigns. Work has been featured on the TODAY Show, ABC World News with Diane Sawyer, The View, New York Times, Politico, BuzzFeed, Huffington Post, Upworthy and others. Work has been honored with a Do Gooder Award Nomination, Two Webby Official Honoree Awards and Four Creativity International Awards.

2013 2013

Purpose | www.purpose.com

Sr. Producer

Produced online video content, created and managed budgets, hired crew, cast actors, secured locations, rented equipment, coordinated transportation, acquired costumes and props, created shooting schedules, and assistant directed. Created video department procedures and strategies.

2012 2013

VICE Media, LLC

Sr. Story Producer

Story produced and edited hundreds of online videos for various Webby Award winning verticals
including; VICE News, The Creators Project, Noisey and other long form documentaries, and branded content. Clients include Google/Youtube, Dell/Intel, Hewlett Packard and more.

2010 2011

VICE Media, LLC

Sr. Video Editor

Lead Video Editor for hundreds of pieces of online editorial and branded content for Webby award winning verticals Noisey and The Creators Project. Part of original Noisey team, developed the video template for "Noisey Meets" and other flagship shows, supervised additional edits, field produced, developed pilots, created internal sales reels, and wrote blog posts.

2010 2010

Tribeca Enterprises

Director, Tribeca Teaches Program

Director of the in-school and after-school arts education program teaching documentary video to middle and high school students whose work premiered at a red carpet event during the Tribeca Film Festival. Managed several teaching artists, produced 7 student made documentaries and led three sites with over 100 students each in the Bronx and Brooklyn. Created new curriculum and teaching materials, developed and managed budgets and project plans, and managed equipment maintenance and update.

Portfolio

I have a diverse background across art, politics and culture as well as with advertising, branded and editorial content.

Looking for a Savior

Antonius Wiriadjaja was just walking down the street when he was struck by a stray bullet. See him reunite with the man who saved his life.

Kid Warrior: The Xiuhtezcatl Martinez Story

Xiuhtezcatl Roske-Martinez is not your average 14 year old. He is mobilizing his army of teens in over 50 countries to demand greener policy from world leaders.

Scenes from Everytown: 4:08 pm

Two million American kids live in a home where this could happen. Will you help stop it?

Live Appearance on CNN's The Daily Share with Marnie the Dog

Publicity appearance for the #ClimateChangeIsReal Campaign.

Noisey Jamaica Series

Host Codine Williams goes to Gaza, Jamaica to meet Vybz Kartel's crew and get a people's perspective on the controversial dancehall icon.

West African Truckers

West African truck drivers spend days, weeks, and sometimes months dealing with corrupt border officials and illegal checkpoints on harrowing delivery trips that should take just a few hours.

Beasts of Burden

VICE correspondent Gelareh Kiazand searches Kabul for illicit gambling rings.

41 Strings by Nick Zinner

Nick Zinner (of the Yeah Yeah Yeahs), along with Hisham Akira Bharoocha and Ben Vida of Soft Circle, composed original music to celebrate the 41st anniversary of Earth Day in a performance put on by Loomstate.

Justin Lowe and Jonah Freeman

Justin Lowe and Jonah Freeman create immersive environmental installations that play on ideas of drug culture, psychedelia, architecture, and film.

Tour The Met's Punk Fashion Exhibit

The Met Costume Institute's 2013 exhibit inspired by the icons and symbols of punk

A. Dyjecinski "The Fight"

Cults and LA

The Vaccines "Handsome"

Kung Fu and Aliens

PT Walkley "Leeches"

Girls and Kittens

This Frontier Needs Heroes "Hooky"

Boys and Making Out

Looking for a Savior

Executive Producer | Purpose Original

Antonius Wiriadjaja was just walking down the street when he was struck by a stray bullet. See him reunite with the man who saved his life.

Featured on Fast Co Exist, Vimeo Staff Pick.

Watch

Kid Warrior: The Xiuhtezcatl Martinez Story

Executive Producer | Purpose | Here Now

Xiuhtezcatl Roske-Martinez is not your average 14 year old. He is mobilizing his army of teens in over 50 countries to demand greener policy from world leaders.

Vimeo Staff Pick, 100K views, features on MSNBC, Huffington Post, National Geographic, Business Insider, Esquire, RYOT and others.

Watch

Scenes from Everytown: 4:08 pm

Executive Producer | Purpose | Everytown for Gun Safety

Two million American kids live in a home where this could happen. Will you help stop it?

2.5 Million Views in 2 days, Featured on The Today Show, New York Times, Washington Post, Politico, Huffington Post, BuzzFeed and others.

Watch

Live Appearance on CNN's The Daily Share with Marnie the Dog

Publicity appearance for the #ClimateChangeIsReal Campaign.

Watch

Noisey Jamaica Series

Sr. Story Producer | VICE | Noisey

Host Codine Williams goes to Gaza, Jamaica to meet Vybz Kartel's crew and get a people's perspective on the controversial dancehall icon.

Watch

West African Truckers

Sr. Story Producer | VICE | VICE News

West African truck drivers spend days, weeks, and sometimes months dealing with corrupt border officials and illegal checkpoints on harrowing delivery trips that should take just a few hours.

Watch

Beasts of Burden

Sr. Story Producer | VICE | VICE News

VICE correspondent Gelareh Kiazand searches Kabul for illicit gambling rings where men bet on quail fights, buzkashi (it's like polo, but with a headless goat), and dog fights. But first she has to find Dardar, the only figure in Kabul's gambling world who can get our crew into the betting circle.

Watch

41 Strings by Nick Zinner

Sr. Story Producer | VICE | The Creators Project

Nick Zinner (of the Yeah Yeah Yeahs), along with Hisham Akira Bharoocha and Ben Vida of Soft Circle, composed original music to celebrate the 41st anniversary of Earth Day in a performance put on by Loomstate.

Launch

Justin Lowe and Jonah Freeman

Sr. Story Producer | VICE | Art Talk

Justin Lowe and Jonah Freeman create immersive environmental installations that play on ideas of drug culture, psychedelia, architecture, and film.

Watch

Tour The Met's Punk Fashion Exhibit

Producer / Camera / Editor | New York Magazine | The Cut

The Cut's Charlotte Cowles takes a walk-through of the Met Costume Institute's 2013 exhibit inspired by the icons and symbols of punk in London, New York and the world over.

Watch

A. Dyjecinski "The Fight"

Director

A conceptual tale of spirituality and cults in LA. Shot with a drone on location in Malibu.

Premiered on The Line of Best Fit.

Watch

The Vaccines "Handsome"

Producer | CANADA | SONY Music

Director: CANADA Production Company: CANADA / Anchor Light / Pensacola

Premiered on The Guardian

Watch

PT Walkley "Leeches"

Director | PT Walkley

Featured on Huffington Post

Watch

This Frontier Needs Heroes "Hooky"

Director
Premiered on Stereogum

Watch

Education

Beyond my formal education, I have additional instruction in citizen activism, gender based education and experimental cinema.

1999 2003

School of Visual Arts

B.F.A. in Film Production with a specialization in Cinematography

Cumulative GPA: 3.75 | Graduated on Dean's List | Silas H. Rhodes Award for Outstanding Achievement in Film Production

Skills

Some of my most valuable professional skills

Digital Strategy

Social Media Strategy

Engagement Strategy

Content Strategy

Business Development Strategy

New Partner Strategy

Executive Producer

Content Development

Creative Direction

Contact

Get in touch

Have a question?

Message Me
track