Data Driven Chief Marketing Officer
Data Driven Chief Marketing Officer
I’m a marketer at my core with a passion for disruptive technologies and new market development. I believe strongly in the ‘what if’. I’m a part gut but mostly data driven strategist who believes that marketing is in the midst of a monumental paradigm shift. Brands today are being forced to use new and innovative ways of engaging their target markets and retaining their existing customer base. I help companies get there. I build brand and demand.
What the fancy PR people say about me:
Jonathan has been in the web business since commercialization of the Internet. He has spent over 20 years helping a diverse list of brands understand their audience and leverage technology and data to build better product and customer experiences. He has worked with brands of all sizes including leading global players such as Bank of America, MasterCard, Dell, Procter & Gamble, CBS, The New York Times, Ford and Google. Data-driven to the core, he is a recognized authority in the spheres of digital marketing, analytics, voice of customer / customer experience.
A prolific and sought-after speaker and writer, his unique slant on branding, customer experience and digital marketing has been featured in several industry publications including Forbes, AdAge, Fortune, 1to1 Magazine, eMarketing & Commerce, ClickZ, DM News, Loyalty 360, Chief Marketer, Multichannel Merchant, Stores Magazine and MediaPost.
Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.
Media Experts (www.mediaexperts.com) is Canada’s largest independent media services firm. Founded in 1981 the agency has over 125 employees in offices in Montreal, Toronto and Vancouver. Media Experts counts among its customers many of Canada’s most internationally successful companies: Bell Canada, ALDO, Reitman’s, WestJet, Bombardier, BMW / Mini and Future Shop/Best Buy.
Located in Toronto and Montreal, Customer Experience Agency, Sonic Boom is the digital subsidiary of NATIONAL Public Relations, Canada's largest communications consulting firm.
Since 1998, Sonic Boom has partnered with leading global brands on a wide array of digital mandates. Bringing together experts from the creative, technology, and business strategy fields, Sonic Boom offers interactive, insightful, efficient, and innovative solutions to various clients across Canada and abroad. Recent work includes acting as the social media agency of record for Ford Motor Company of Canada, as well as ongoing work supporting clients like Health Canada, Pfizer, GE, Hoffmann La Roche, Kohler, and Vaughan Mills.
OpinionLab is the global leader in omnichannel Voice of Customer (VoC) feedback solutions, with patented real-time listening technology for every brand touch point. The pioneering VoC platform behind the familiar [+] symbol helps hundreds of the world’s leading brands (such as: Walmart, Bank of America, Ford Motor Company) acquire, engage, and retain customers through cutting-edge feedback collection and management.
Tungle was acquired by RIM (Research in Motion - Makers of Blackberry).
Tungle makes scheduling meetings easy–across organizations, calendar systems and time zones–by eliminating the multiple emails, phone calls and double bookings that typically come with finding a time to meet. Tungle.me synchronizes with leading online calendar systems including Outlook, Google Calendar, Apple iCal, Entourage for Mac, Lotus Notes, Windows Live and Yahoo and does not require visitors to sign in or register to schedule meetings. Tungle.me supports scheduling meetings on-the-go with Tungle.me for iPhone and BlackBerry.
Founded in 2006, the Montreal-based company is venture-backed by investors Commonwealth Capital Ventures, JLA Ventures and Desjardins Venture Capital.
At iPerceptions, Jonathan served as the company evangelist and advocate for integrating the customer voice into Internet brand strategies. He led the development of the free 4Q website survey and guided iPerceptions’ enterprise client base in connecting more effectively with their customers to pinpoint what consumers want from the online experience and whether or not they can achieve these goals.
NAME was a Toronto Stock Exchange listed professional services firm with offices in 4 North American cities focused on implementing enterprise technology solutions for financial services, government, publishing and telecommunications clients.
My slant on branding, customer
experience and digital marketing has been featured in several industry
publications including Forbes, AdAge, Fortune, 1to1 Magazine, eMarketing
& Commerce, ClickZ, DM News, Loyalty 360, Chief Marketer,
Multichannel Merchant, Stores Magazine and MediaPost.
After years of hype and hypothesis, the mobile age is finally -- and obviously -- upon us. Last quarter alone, consumers purchased more than 428 million mobile phones and 27 million tablets, often using these devices to research, shop, and engage with brands while on the go. Proof points are everywhere -- mobile purchases doubled in the U.S. this past holiday season, Apple recently delivered record-breaking earnings -- thanks in large part to iPhone and iPad sales -- and this month, the most buzz-worthy IPO filing since Google revealed that 425 million monthly active users access Facebook from a mobile device.
Loyalty 360 Q&A with Jonathan Levitt, Chief Marketing Officer - OpinionLab.Read More
For the second year, Retail TouchPoints has asked a number of key executives from leading solution provider companies to share their insights on what to expect with new technologies and technology trends in the coming year. This year we have collected input from 22 executives who possess many years of experience in business and retail specifically.Read Me
A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. After all, consumers increasingly visit big-box retailers to ‘showroom’ – or try products – then go online to buy the same products for less.Read Me
It’s been proven time and again: Disgruntled customers will go to the loudest platform available to express their unhappiness if a direct channel is not made available to them. And these days, that means negative publicity through tweets, blogs and more.
The last mile – the final leg of delivering consumer products to the home – is arguably the most crucial component of any e-commerce venture today, and quite possibly the industry’s largest obstacle to sustained growth. The hard truth is that, despite consumers professing their love for shopping from their computers and mobile devices, e-commerce remains a small fraction of the overall retail sector, barely cracking double digits.Read More
To survey or not to survey — that is the question in this short-attention-span world of the customer.Read Me
A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives that worked to get customers to buy more often in-store.Read Me
Marketers are currently moving into the new era of customer feedback. While traditional surveys came to be in an environment where such information was scarce, it's no longer quite so difficult for marketers to determine what consumers think about their products.Read More
When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to "fix" the problem of government surveillance. But something quite profound was hidden in the closing minutes of his hyped speech. An audience member asked why it's acceptable for corporations to track people, but not OK for the government to do so. Part of his answer was that tracking is okay because consumers enter into a voluntary contract with a business. In other words, if you don't want Facebook to have your data, then don't use Facebook.Read Mo
Are retail stores destined to be a relic?
The media has been overrun lately with news that Staples, RadioShack, JC Penney, Abercrombie & Fitch and other iconic retailers have plans to shutter thousands of U.S. stores and lay off employees this year. In parallel, shopping malls are seemingly moving toward extinction. Reports show 400 have closed since 2007, and many of the remaining malls resemble ghost towns with vacant hallways, abandoned anchor stores and a lack a vibrancy that once was the calling card of shopping hubs everywhere. Green Street Advisors forecasts that 15% of the nation’s enclosed malls will fail or be converted into non-retail space in the next decade, up from its prediction of 10% just two years ago.
Today, when consumers ask, "What does this brand stand for?," the CEO provides the clearest answer. Their random quotes, sounds bites, videos, political donations and personal choices make or break a brand's reputation. In an era of belief-based consumption, words can create or destroy billions of dollars.Read More
With wearable technologies from Fitbit, Basis and Jawbone now widespread, and mobile apps like Argus, MapMyFitness and RunKeeper to soak up all the data, tech companies and advertisers now have better information about your health than your own doctors. Yet users don’t find the wearables and apps creepy. In fact, fitness and health apps are growing 87% faster than the mobile app industry as a whole, and their usage is up 62% in the last six months, according to a recent report from Flurry Analytics. Health apps are close and coveted.Read More
Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could be a series of accidents until you recognize customers as human beings, not men age 22 to 35 with four years of college and $75,000 to $125,000 in income.
The world is supposedly flat, but marketing is rounder than ever before. Consumers make purchases based on beliefs and values, which means retail brands are judged from 365 degrees and held to ethical standards that often have little to do with product and everything to do with perception.Read More
Although retail brands are pioneering the use of social media, digital content and data to drive purchases, some sacrifice long-term relationships for short-term buzz.Read More
Millennials are not averse to brand loyalty, as some executives have claimed. Rather, they make purchasing decisions based on beliefs and values, but they are at an age when attitudes shift frequently. They are undergoing major life changes such as finishing college, moving to a new city, starting a job, finding a spouse and building a family. These experiences change their values, and, consequently, their perspectives on all brands.
A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.
Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.