Marcus Fischer

Business Development DACH region @ Textkernel
Passionate about Employer Branding, Recruiting, Talent Management & HRIS


Full time in People Business...

...since more than 16 years.

Recruiting Maniac, Employer Branding Addicted, HRIS Obsessed. Networker by heart. Consultant and Corporate proofed.

Love to help companies bringing their Talent Acquisition to the next level with the help of Textkernels great semantic search + match technologies.


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2015 - Current

Business Development DACH

Textkernel B.V.

2012 - 2015

Head of Employer Branding & Recruiting

Baloise Group

2008 - 2012

Project Manager HR


2005 - 2012

Project Manager Audi eRecruiting / Volkswagen E-Recruiting Global Template


2007 - 2009

Project Manager Audi TRM


2000 - 2005

Manager HR Marketing/Recruiting New Media


1998 - 2000

HR Consultant / Assignment Manager


1991 - 1998

Misc Jobs/Internships/...

misc Companies

Business Development DACH

Textkernel B.V.

Head of Employer Branding & Recruiting

Baloise Group

Together with my team we do our best to make Baloise group as an employer shine.

Transporting our EVP in all our activities we are always hunting and telling good stories about what working in our company means. Showing that insurance industry is not boring and always working with giant spreadsheets is one of our main targets, attracting the right talents to work in an industry with 100s professions.

Therefore my team is acting in various fields like Campus Relations, Recruiting- and HR events, Online marketing, Baloise career website, Social Media platforms, Jobboards

Additional responsibilities includes:

- Managing Baloise trainee programs
- HR Communikations/ HR Public Relations
- Budgeting and Strategy Development
- Coordination of groupwide Employer Branding Activities
- Aligning activities with the other Centers of Competence in Group HR
- Representing HR/Baloise in internal and external commitees, advisory boards, seminars, conferences and many other boards and panels
- Selection and steering of external and internal service providers
- Preside Baloise Social Media Advisory Board
- Trendscouting, Market screening and Benchmarking
- Optimizing recruiting processes and channels

Project Manager HR


Developing a state-of-the-art Personnel Development Concept and building
innovative and user friendly tools for HR and Line Management covering
all personnel development topics (performance review, skill management,
salary history, qualification planning, succession management).

Leading a core project team and coordinating some sub teams. Roll out
and support for the whole company and all involved vendors.

Project Manager Audi eRecruiting / Volkswagen E-Recruiting Global Template


Development of one of the leading eRecruiting-applications based on SAP E-Recruiting:

- Leading a team up to 12 specialists
- Customizing, Implementation, Training and Support
- Selection and integration of Online Assessment Tools
- Collaboration with departments of data security, IT-Security, worker’s council, Marketing, Strategy etc.
- Project Management „Global E-Recruiting Template“ at Volkswagen Group (Audi eRecruiting is designed as a group template);
- Member of Group Steering Commitee
- Inhouse Consulting for other Group Companies

Audi eRecruiting is used by SAP as a "best-in-class"-solution and a very successful business case.

Project Manager Audi TRM


Development of a Talent-Relationship-Management philosophy and application (based on SAP E-Recruiting).

As the first big company in Europe Audi use Talent-Relationship-Management to recruit high potentials in defined critical target groups.

Project Goals:
- Developing a candidate „pipeline“ with active and passive sources; structured management and controlling of the pipeline Active approaching of the talents to Audi as employer of choice;
- management of status changes (Lead – Applicant - Talent – Candidate – Employee)
- Developing a concept for building up relationships in defined critical target groups
- Building a technical and organisational framework: Enhancement of Audi eRecruiting with TRM-Functionalities
- Define Processes and Roles within TRM
- Enabling the Talent Managers and Line Managers in Pilot Group

Manager HR Marketing/Recruiting New Media


Responsibilities HR-Marketing/Recruiting:
- Employer Branding/Recruiting Strategy Development
- Recruiting-Events, Fairs, Round-tables,..
- Coaching/supporting Line-Managers and HR-Officers in
Recruiting-Strategies, working with Profile-Databases etc.
- Supervisor of Audi’s career website
- Selection, coordination of service providers
- Design of Online Events (Chats, Career Games,...)
- Creation of innovative direct marketing tools (career
- Online PR and editorial work for online media
- Internal and external commitee work

HR Consultant / Assignment Manager


As employee no. 2 at Aquent GmbH, Munich, the german division, I was
responsibly involved in the start-up period. Building up the technical
and legal infrastructure (incl. positioning, marketing, pricing) I was
the first consultant in the German market.

Acquisition of clients
and candidate research/selection were the most important parts of my
daily business but market research, marketing, invoicing and business
admnistration was also part of my job. I was responsible for the
HR-Consulting and Project Placement for IT- and Web-Professionals.

the Munich office started successfully, we build up the Frankfurt
office which I attended as a branch manager until I left the company.

my work at Aquent I spent some periods up to three months abroad at the
Canadian office in Toronto to practice and learn and at Aquent’s
headquarter in Boston adjusting the IT-infrastructure and business

Misc Jobs/Internships/...

misc Companies

08/1995 - 02/1998
Commercial Employee/Trainee, Bayerische Vereinsbank AG, Munich
Controlling (Retail Banking Department)

01/1993 - 12/1994
Freelance Interviewer, Infas Institute GmbH, Bonn-Bad Godesberg
Public Opinion Polls/Market Studies

02/1993 - 10/1995
Accountant (during term breaks), Absolut Zeitarbeit GmbH, Munich

03/1991 - 03/1996
Sales Person (Part-Time), PORST AG, Regensburg

02/1990 - 10/1990
Commercial Employee, Autohaus Bebra GmbH, Bebra


See where I spent time studying and gained early knowledge to prepare for my professional life.

University of Applied Sciences Regensburg

Economics / Human Resource Maangement

1993 - 1998

BBS-I Arnoldi Schule Göttingen


1987 - 1990

Herderschule Kassel


1984 - 1987


A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.


Employer Branding


Talent Management

Social Recruiting

Recruitment Process Re-engineering

Employee Value Proposition

Contract Negotiating


Personal Branding

Career Strategist

Hiring Trends

HR Project Management


Talent Acquisition

Performance Management

Employee Engagement

Human Resources

Recruitment Advertising


Internet Recruiting


Project Management

Team Management

Team Leadership

Business Strategy

HR Consulting


Social Media

Applicant Tracking Systems


HR Transformation




Succession Planning

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Basel Area, Switzerland

0049 175 513 92 55

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Fischer im Netz

This is German for 'Fischer in the Net'. My tumblr Blog contains findings, opinions, surprises - also for me. Most about HR but also touching all the other things in life. Btw.: This my private account and does not reflect my employers opinion at all. Enjoy as I do!

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