Molly Koeneman

Digital Publishing, Analytics and Content Expert

About Molly Koeneman

I am a "ramblin' woman" with a masters degree in digital media, +10 years in the publishing industry, and an active passport. Since 2015, I have been a remote employee, able to work wherever as long as I find Wifi and caffeine.

Click here to see printable resume.

Experience

I have been fortunate enough to work in several different areas of publishing. It’s been a wide breadth of focuses, but it has enabled me to see publishing as a multi-geared watch instead of just the watch-face that others see.

01 / 2015 Current

Vertical Web Media

Digital Analytics and SEO Manager

06 / 2011 Current

Digital Media Freelancer

Hustler

09 / 2011 01 / 2015

MediaTec Publishing

Digital Manager

06 / 2010 04 / 2011

TT Patton

Creative Writing Specialist

08 / 2009 05 / 2011

College Heights Herald

Copy Editor

06 / 2007 08 / 2007

The Leader

Staff Writer

01 / 2015 Current

Vertical Web Media

Digital Analytics and SEO Manager

I focus on keyword research, editorial suggestions and data collection, analysis and distribution.

06 / 2011 Current

Digital Media Freelancer

Hustler

From marketing to project management to writing to errand gal, I work hard to help other to get to work and realize the full potential of their projects.

09 / 2011 01 / 2015

MediaTec Publishing

Digital Manager

As Digital Manager, I was second in the department and managed a team of 4, the relationships with web vendors, the migration of four publishing websites and all day-to-day web projects.

06 / 2010 04 / 2011

TT Patton

Creative Writing Specialist

TT Patton, a stationery store in the Chicago Area, I designed summer creative writing camps for elementary and middle school students. Short stories, poems, journals, and letters were among the various lessons we all enjoyed in the classroom named "Write Under the Stairs."

08 / 2009 05 / 2011

College Heights Herald

Copy Editor

Western Kentucky University's College Heights Herald is an award winning and prestigious college newspaper, with an aggressive writing team and a fine copy desk.

06 / 2007 08 / 2007

The Leader

Staff Writer

ROTC has summer programs for Cadets, and The Leader is a biweekly news letter that covers stories throughout training.

Education

I'm a big fan of school and continuing to question, research and grow. Whether it's through independent efforts or through an institution.

2013 2015

DePaul Univeristy

Digital Media Studies

Masters in Arts, concentrating on the management of media department. Suma cum laude. 2014-2015 Fellowship.

2007 2011

Western Kentucky University

English Literature + International Business

Graduate of the Honors College. President of the Honors English Society, Sigma Tau Delta. Member of the Campus Activities Board Leadership Team. Magna Cum Laude. Outstanding graduate, 2011.

2003 2007

Elizabethtown High School

Graduate

Cum Laude Graduate. Active in various clubs and activities.

References

From coworkers and bosses, mentors and instructors.

Cindy Cardinal

President/Consultant @ CC Communications Inc.

I worked with Molly at Mediatec in 3 of her roles, from Audience Development Coordinator thru Digital Manager. Molly is always eager to learn new technologies and take on new projects, organized, goal driven, and will work hard to complete tasks on time and in budget. I would enjoy working with Molly again, if the opportunity arises.

John Shanahan

Associate Professor of English and Director of the Digital Humanities Certificate Program @DePaul University

I first met Molly when I heard her present a wonderful research paper at a conference. A year later, in my graduate seminar on Old and New Media, Molly was excellent -- she brought philosophical insight to her historical work and tech savvy to her creative work. I'm impressed with her range of skills and talents.

Jason Green,

Senior Solutions Manger @ ePublishing

Molly was an outstanding person to work with on the many large web projects we had at Mediatec[Publishing]. She is very organized, and had well thought out ideas and strategies. The projects finished on time, and met every client goal in large part due to Mollys commitment to excellence.

Projects

My breadth of work, samples found here, show that I have experience with both working with other departments and developing strategy that works to everyone’s best interest.

Digital First

Analytics

Service Branding for DRK Technologies

Content: Rethink and Reuse

Instagram and Photography

Flour for Flower: Local Business Knead the Community to Grow

Usability Report

Joan Ganz Cooney Center Style Guide

Dachau Handout

Search Engine Optimization (SEO)

SEO is about how your content looks to the reader as much as how it looks to the computers that synthesis it into search results.

Digital Analytics

Whether you need help setting up reporting software or insight into what the numbers mean, I have been working with web analytics most of my career.

Social Media Engagement

Reach your audience where they already are and strengthen your online brand!

Writer

If you need articles written, documents reviewed or brainstorming help, I can help.

Email Strategy

This strategy is difficult to get right and requires constant testing because it is constant changing!

Digital Ad Management

Posting your ads and giving your clients the digital reach they paid for is the tricky task that I have 6 years of experiences managing.

Digital First

This report includes research from the the leaked New York Time technology report, and my opinions on the future of the publishing business. Is print dead? I don't believe so.

Open Link

Analytics

Tracking how your website performs is key to any site in any industry. Putting that information together in a way that key decision makers understand is the trick.

Open Link

Service Branding for DRK Technologies

I designed the logo, business cards and other promotional materials for DRK Technology's new service, the MicroEdge treatment.

Open Link

Content: Rethink and Reuse

This 2014 white paper focuses on content management, specific to how to best deliver content to various platforms and how to best manage the workflow surrounding content creation, publication and promotion.

Open Link

Instagram and Photography

We are visual beings, even more so now with the digital age. Out attention span is shortening and the easiest/ fasted content we can produce is visual.

Open Link

Flour for Flower: Local Business Knead the Community to Grow

My narrative is simple; the bakery and flower shop on my street are making the neighborhood a better place to be. With their photogenic storefronts, the very nature of their industry, and their engagement with the community, I have a very visual story to share.

Open Link

Usability Report

This usability report was the product of a company branding site I worked on at MediaTec Publishing, Inc. Containing test plans, test results and analysis, this long report shows the thought-process and project management that went into the development of the new HumanCapitalMedia.com. http://humancapitalmedia.com/

Open Link

Joan Ganz Cooney Center Style Guide

This style guide show the fonts, colors, imagery and language that make up Joan Ganz Cooneys brand in an easy-to-reference sheet. *Note, this style guide was done as a class project. I have not worked with the Joan Ganz Cooney Center as of 4/25/15.

Open Link

Dachau Handout

This handout accompanied a group presentation focused on German history and culture.

Open Link

Search Engine Optimization (SEO)

SEO is about how your content looks to the reader as much as how it looks to the computers that synthesis it into search results.

Digital Analytics

Whether you need help setting up reporting software or insight into what the numbers mean, I have been working with web analytics most of my career.

Social Media Engagement

Reach your audience where they already are and strengthen your online brand!

Writer

If you need articles written, documents reviewed or brainstorming help, I can help.

Email Strategy

What you put in an email, to whom you send the email and how often you send emails are important deaitl to you email strategy. This strategy is difficult to get right and requires constant testing because it is constant changing!

Digital Ad Management

Posting your ads and giving your clients the digital reach they paid for is the tricky task that I have 6 years of experiences managing.

Contact

Want to work together? Want to connect on social media? Have a question for me? Need to warn me about the zombie apocalypse?

Message me (especially about the zombies).

Have a question?

Message Me
track