Nic Dale

I get and keep businesses on the first page of Google.


Nic's bio

Since 2007 I've been developing websites and online marketing campaigns for businesses wanting to dominate digitally.

My strength in developing digital communications is understanding the customer avatar and creating a website or online communication that connects with them when they're ready to buy.

When clients tell me they're having to take on more staff to cope with the work generated from our online marketing or their e-commerce store needs to be taken down because they've sold out I know we're doing something right.

I'm passionate about Search Marketing. No industry offers the opportunity to understand buyer behaviour like the online channel or offers the rewards for those businesses that dominate the digital real estate in their market.


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2007 - Current

SEM Director

2013 - 2014

Senior SEO

Yellow New Zealand

2007 - 2013

Local SEO

2006 - 2007

Data Analyst

Telecom New Zealand

1995 - 2003


Telecom New Zealand

SEM Director works with excellent medium sized businesses and agencies who are focused on growing revenues from online.

Services include

Search Marketing Consultancy. We provide consultancy on Paid Search marketing using AdWords and Facebook Ads to put your brand in front of buyers quickly and target search queries that generate sales.

SEO, the purpose of SEO is to get and keep your website on the first page of search results for the terms people use when they want to buy. Google update the algorithm used to rank search results as often as twice a day. By focusing on the user and adhering to best practice our client are able to dominate search results and generate quality traffic to their website.

Web development. Having built somewhat more than 300 websites for local businesses we understand what works. Our websites are user focused, persuasive and easy for you to edit. The websites also look great on mobile phones because mobile is the fastest growing part of the search market.

Search Marketing Successes:
* Built new website for client offering camper-van rentals. Within 4 months we took the company from no web presence to the first page of Organic search on Google, in what is an extremely competitive industry.
* Recently began a Search Marketing campaign for tourism business. They are now ranked in top 3 of Organic search for many terms we’re targeting and are busier than they’ve been since the 2011 earthquakes.
* Build ecommerce site for an online only florist. Within a month had secured a Top 3 position in Organic search. On Mothers Day you couldn’t buy flowers because they’d sold all their stock. On Valentines day the client phoned in a panic asking me to turn off the website because she'd sold out and the orders wouldn't stop.

Senior SEO

Yellow New Zealand

Get and keep client websites on the first page of Search results for the terms people use when they're ready to buy.

Manage production of website audits reviewing Content, SEO, Technical, Competitor Analysis and Social Media.

Provide sale support to Digital Marketing Specialists and Key Account Managers.

Deliver SEO retainer services to clients to get and keep their website on teh first page of Google.

Local SEO

GetSalesLeads primary purpose is to dominate search results for the terms people use when they want to buy and deliver a torrent of traffic to clients websites.

We represent clients in a wide range of industries, healthcare, automotive, tourism, hospitality, accommodation, home and professional services, and e-commerce.

Check out our recommendations.

Data Analyst

Telecom New Zealand

Worked on the Project team responsible for applying the Lean 6 Sigma management tools to the systems and tasks within the Broadband Online Team and developed tools to measure the team performance against KPIs for daily Heartbeat meetings.


Telecom New Zealand

Consumer and Small and Medium Enterprise markets


A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.


Google Analytics


Online Marketing

Organic Search

Google Adwords

Digital Strategy

Online Advertising


Social Media

Online Reputation Management

User Experience

Web Marketing

Digital Marketing

New Business Development

Business Strategy

Account Management


Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

Pete Burdon

Founder and Head Trainer at Media Training NZ

Nic is an expert at SEO, helping our business get right to the top of google. He also helped us bring social media into our marketing mix, and it's now paying dividends.

Declan Scott


Nic is a down to earth, caring man who I would recommend - His insight and expertise is fantastic and he willingly shares his time and skills with everyone. We engaged him to put us on Page 1 of Google and he delivered as promised. That says it all!

Thanks Nic

Declan Scott
She Chocolat

Eddie Gibb

Owner, Focus Consulting

I've known Nic for a number of years and am amazed at his depth of understanding of marketing concepts as well as the practical way he uses this knowledge to build results for himself and his clients.

Nic is a true entrepreneur in his thinking and has developed a powerful model for helping his clients. He's full of energy and has the commitment to see projects through from just an idea right to completion - and always with a smile.

Linda Bone

Bed and Breakfast Owner at Pacific View Paradise

Nic Dale is the type of guy you would want on your team.
For me though, as a sole trader, I didn't need a team, but a service provider who could help me build my business.
Nic Dale is a consummate professional and he delivers exactly what he promises. I have been more than impressed by his work ethic and I am now looking for ways to employ Nic to help me make my business even more successful.
If it's results you're after, then give Nic a try.
Linda Estall-Bone
Pacific View Paradise
New Zealand

John Lane

Giving you back your time by poviding cost effective solutions for the appearance & hygiene for your home and work place

Nic took the time to get a full understanding about our business before offering a solution.

As importantly Nic continues to offer ways to further improve what we do and freely shares his knowledge

I can highly recommend Nic as not only being effective but also providing great value for money.

John Lane
Sales & Marketing Director
Green Acres Cleaning Canterbury
"Because we can improve lifestyles, We do !! "

Brent Selwyn

Partner at Kannangara Thomson

Nic has shown an ability to adapt and move intuitively into the right areas at the right time to the ultimate benefit of his client's. He is innovative, forward thinking and is achieving fantastic results for his client's. Frankly, what more can one ask of an advisor in the cut and thrust of marketing? I have no hesitation in recommending Nic to anyone wanting results from their marketing which can be tested and measured.

Dennis Inkster

Owner, Just Collections Ltd. 40 years experience in business managing cash flow

I have used Nic on a number of occasions to assist with Website issues and some IT problems, I have always found Nic to be knowledgeable and very helpful, he is someone who will go the extra mile to help.
Nic hosts my website Just Collections Ltd and keeps it on the first page of Google searches for my business category in Christchurch.
Thanks for all you help Nic

Karl Waretini

Business Maximiser at Prosper Professional Coaching

I introduced Nic to a client who has achieved great Results .....Nic really stands behind his product and service..Great Work Nic

Alan Greathead

Director at Affordable Double Glazing, Trade Double Glazing and Retractable Flyscreens

I have used Nic on a number of projects and have always found his work to be of great quality and his input is always worth listening to.
He always delivers our projects on time and these have proved to be a great benefit to our business and would highly recommend him to anyone.

Mark Pfeifer

Owner, Bishop Toomey & Pfeifer Limited

Nic has been great to work with and is extremely passionate about his subject. Within a matter of weeks of working with Nic, when searching for the keywords 'Professional Keynote Speaker New Zealand' we achieved the goal of being ranked on the first page of Google.

Keith Reid

Mananger at Motor Works

Having Nic looking after our online marketing over the last 12 mths as seen great resualts for us. He has always keept us on first page Google in our field. And always been there to help. Thanks Nic

Scott Miller

Director of Advanced Mortgage Solutions Ltd

I have hired Nic on a number of occasions and have found his ability to understand my businesses requirements remarkable. I believe his knowledge and understanding of website design and SEO is of the highest quality.

I highly recommend Nic for any website and lead generation work you need completing for your business.

Scott Miller
Advanced Mortgage Solutions


Get in touch with me if you would like to do business together, share an idea or just say hello.

Waikato, New Zealand

SuccessThank you, your message has been successfully sent!Close
ErrorError sending message, please try again!Close