Nicola Bano

Content Manager e Web Marketing Specialist

Nicola's bio

Highly creative and excellent communicator with a depth knowledge of web copy, Social Media, SEO, SEM, e-mail marketing, online ADV strategies and Content Management. Always looking for new challenges that include management opportunities in a forward-thinking environment.
Specialties: Web Content Management, Web Copy, Content Marketing, Social Media Marketing, SEO, SEM, e-mail Marketing.

I firmly believe that it is essential to listen before talking (or writing), to understand what the users want. Not only what they are looking for on Google, but most importantly, what they would like to find when they land on a page.

I am not a big fan of numbers, I think that 10,000 visits, if they are little involved, are a waste of money and resources.

It is better to be a big fish in a small lake than a small fish in a huge ocean.

Experience

Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2012

ExpoClima Srl

Content Manager

Responsible for creating, acquiring and publishing content for ExpoClima.net, web B2B portal devoted to HVAC/R, renewable energies and architecture. Ideation of the editorial strategy of the portal, daily updates of the portal with SEO-Oriented and technical articles, coordination of both internal and external staff.

Social Media Strategy for the promotion of the portal, Adwords campaigns for the promotion of the customer’s content, creation of e-mail marketing database, campaigns and related landing pages. Participation at trade shows, conventions and events.

2010

2012

Claim Bs

Digital Strategic Planner

Planning, execution and managing of people, resources and scope of several web projects, particularly for clients in renewables, buildings and architecture.
Management of Adwords campaigns, SEO on-site analysis, creation and management of social media pages and campaigns, e-mail marketing, creation and management of company blogs, content optimisation, web press office.

2007

2008

LC Living The City

Assistant - Journalist

Journalist in the areas of fashion, entertainment, new technologies, news, Internet Marketing, Social Media, Media.

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Education

See where I spent time studying and gained early knowledge to prepare for my professional life.

2006

2010

Università degli Studi di Padova

Communication and Media Studies

Degree focused on business communication and advertising, communication theories of critical areas of the information society. Basic skills, including those related to new technologies. Skills development including Information technologies, communication activities and public relations in private companies, public authorities and non-profit organisations, production of content in both public and private sectors.

1998

2002

Liceo Artistico A. Modigliani

Arts

Skills

A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Web Content Management
SEO
Email Marketing
Social Media Marketing
Marketing Copy
Google Adwords
SEO copywriting
SEM
Online Advertising
New Media
Blogging
Social Media
Digital Strategy
SMO
Online Marketing

Projects

Take a look at a few of my favorite projects I’ve started or been a part of during the course of my career.

Popcornweb.it

Il mio blog personale

ExpoClima.net

virtual exhibition, professional
search engine

B2weB

Featured guest speaker

Printsoon

Galletti Group

SEO, Web Site Copy, Press Releases

Newfloor

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Contact

Get in touch with me if you would like to do business together, share an idea or just say hello.

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