Il mio blog personale, dove parlo di Web Marketing, B2B, Content marketing, Social Media, Email Marketing, SEO, PPC e strategie di comunicazione on-line.
Content Manager e Web Marketing Specialist
Highly creative and excellent communicator with a depth knowledge of web copy, Social Media, SEO, SEM, e-mail marketing, online ADV strategies and Content Management. Always looking for new challenges that include management opportunities in a forward-thinking environment.
Specialties: Web Content Management, Web Copy, Content Marketing, Social Media Marketing, SEO, SEM, e-mail Marketing.
I firmly believe that it is essential to listen before talking (or writing), to understand what the users want. Not only what they are looking for on Google, but most importantly, what they would like to find when they land on a page.
I am not a big fan of numbers, I think that 10,000 visits, if they are little involved, are a waste of money and resources.
It is better to be a big fish in a small lake than a small fish in a huge ocean.
Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.
Responsible for creating, acquiring and publishing content for ExpoClima.net, web B2B portal devoted to HVAC/R, renewable energies and architecture. Ideation of the editorial strategy of the portal, daily updates of the portal with SEO-Oriented and technical articles, coordination of both internal and external staff.
Social Media Strategy for the promotion of the portal, Adwords campaigns for the promotion of the customer’s content, creation of e-mail marketing database, campaigns and related landing pages. Participation at trade shows, conventions and events.
Planning, execution and managing of people, resources and scope of several web projects, particularly for clients in renewables, buildings and architecture.
Management of Adwords campaigns, SEO on-site analysis, creation and management of social media pages and campaigns, e-mail marketing, creation and management of company blogs, content optimisation, web press office.
Journalist in the areas of fashion, entertainment, new technologies, news, Internet Marketing, Social Media, Media.
See where I spent time studying and gained early knowledge to prepare for my professional life.
Degree focused on business communication and advertising, communication theories of critical areas of the information society. Basic skills, including those related to new technologies. Skills development including Information technologies, communication activities and public relations in private companies, public authorities and non-profit organisations, production of content in both public and private sectors.
A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.
Take a look at a few of my favorite projects I’ve started or been a part of during the course of my career.
Get in touch with me if you would like to do business together, share an idea or just say hello.