Gary Penn

Global eCommerce Executive & Digital Strategy Consultant


Gary's Bio

Gary is an accomplished leader in global digital planning and e-Commerce with real-world experience directing budget, P&L, program management, omnichannel operations, e-business platform implementations, IT integration, web strategy with international complexity, user experience, merchandising, mobile, social and digital marketing as well as domains and infrastructure. He communicates effectively with C-level management with an acute understanding of the online space.


• Owned P&L for major global brands driving 40% growth year over year to bottom line.
• Program Manager for seven international B2C e-Commerce deployments; directed the “whole package” from platform choice and wireframes to launch including leadership in design, IA, toolsets, mobile, translation and campaign management.
• Directed the architecture, development and deployment of a global CMS and eCatalog system coordinating content authors for over a dozen domains in six languages.
• Managed the web operations of an international manufacturing company to provide global consumer and B2B presence, unified branding, high availability and monitoring.
• Experienced communicator and public speaker in the e-commerce and mobile space


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2015 - Current

Digital Practice & eCommerce Consultant - DTC Leader

prAna Living

2013 - 2015

Director of e-Commerce, Global

True Religion Brand Jeans

2006 - 2013

Director of Interactive/e-Commerce

Quiksilver, Inc.

2001 - 2006

Manager of Operations, e-Business Worldwide

Shimano, Inc.

1996 - 2001

Director of IT

Phillips Publishing International, Inc.

Digital Practice & eCommerce Consultant - DTC Leader

prAna Living

Serving in a consultant role to help prAna reposition and re-structure their digital team, elevate talent, initiate on-site optimizations and enhance the customer journey. Working across channels (online, catalog and store) to implement workflow at all digital touch points. Advising on the optimization of digital marketing, on-site merchandising and operations.

Director of e-Commerce, Global

True Religion Brand Jeans

Reported to CEO as leader of global e-Commerce. Managed an previously underperforming business by instituting workflow, installing a team and managing the P&L for the consumer direct online. Implemented improved mobile and desktop flow to improve online conversion. Partnered with IT leadership to enable Omnichannel sales across warehouses and brick & mortar network. Directed marketing campaigns across channels (PPC, SEO, Display, Affiliate, Email) and social strategy through corporate leadership change. Engaged strong partners to add core functions to legacy toolsets to enable immediate, agile and sustainable growth. Recognized 40% lift in bottom-line revenue in first year of tenure.

Director of Interactive/e-Commerce

Quiksilver, Inc.

Founded a new department to direct Quiksilver’s web strategy across all brands. Worked under CIO to align e-Commerce and interactive teams. Directed seven B2C e-Commerce launches in a multi-million dollar partnership with GSI Commerce for Quiksilver, Roxy and DC Shoes. Led campaign development and UI for all Quiksilver brands generating $50MM+/annum in B2C revenue.
Program Manager for an international B2C implementation of Oracle ATG Commerce and led interaction and information design to drive a single code base across brands. End-to-end capital budget responsibility. Coordinated Enterprise Architects, Art Directors and Developers in high-visibility capital project spanning 50+ resources with Board-level oversight. Directed SEO strategy, email segmentation planning and global site naming and WMT strategy with partner agencies.

Acting Program Manager and IT liaison for multi-million dollar B2B in-house development project chartered by the Board of Directors as part of a margin-improvement taskforce. Leveraged 100% internal resources, .NET open-source framework and existing site designs from B2C to create a robust B2B system with near-zero capital investment.

Implemented policy and procedure for global domain acquisition, analytics and email campaign management. Directed development of custom Product Management (PIM) toolset for merchants, marketers and retail/wholesale management teams to enable internal users to get data to the consumer on a timely basis, in a simple interface without prior training. Architected global infrastructure, bandwidth, caching and data center presence as well as a new global centralized CMS across brands.

Manager of Operations, e-Business Worldwide

Shimano, Inc.

Directed the expansion of Shimano’s global web presence from two hosted servers to a self-managed redundant, mission-critical 24x7 eBusiness environment. Managed the coordination and centralization of all web assets worldwide into a secure architecture. Project lead for domain trademark acquisition obtaining 150+ domains in over 40 countries. Managed vendor relations including co-location, site maintenance and response, domain acquisition, domain registration, legal, encryption, database and backup. Technical lead for research, architecture and contract negotiation with B2B (Blue Martini) and content management software vendors. Supervised SAN integration coordinating multiple vendors, nationwide, to provide a robust, clustered architecture to meet Shimano’s growing global data capacity requirements. Managed systems administration IT staff and a team of consultants in maintenance of VPN, DNS, firewall and routing technologies. Managed all other technical deployments and operations of a highly stable N-tier Web architecture for production-level URLs including staging / development environments for a global enterprise.

Director of IT

Phillips Publishing International, Inc.

Headed technical operations for a subdivision of Phillips (Fabian Investments). Reporting directly to the President/CEO, directed a total technology overhaul managing vendors and local staff in the migration to an Windows NT client/server platform, installation of a Lucent PBX system and complete disaster recovery solution including power and data backup. Managed building security vendor, re-negotiation of office space, co-location facility for IT servers, Iron Mountain data storage and 3rd party vendors for support of a legacy SCO database. Business owner and project lead for all website development including content managed sites utilizing Smith Micro’s WebCatalog and live radio streaming utilizing rich media (QuickTime, Real and Windows Media). Oversaw deployment and maintenance of mission-critical Internet gateway, list/mail servers, firewall and web servers running both the Apache and IIS platforms. Managed vendor relations for domain registration, SSL and S&P Comstock data feed.


See where I spent time studying and gained early knowledge to prepare for my professional life.

University of Colorado at Boulder


1992 - 1996 Graduated with Cum Laude Honors in Humanities. Minored in Theater. Overseas Studies Program: 1 semester in Jerusalem. Completed honors thesis on Art & Literature in the Romantic Era.

Springbrook High School


Current None


A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.



IT Management

Social Media

Vendor Relations

Strategic Planning


Digital Marketing


Digital Media

Web Development

Business Strategy

Web Design

Web Content Management

Problem Solving

Creative Direction

Web Analytics

User Experience

Change Management

Graphic Design


Art Direction

Mobile Devices

Web Project Management

Brand Development

Social Networking

Google Analytics


Mobile Marketing

Website Development



Digital Strategy

Content Management

Affiliate Marketing



Content Strategy



Interactive Marketing


Product Management

Information Architecture


Online Marketing

Social Media Marketing

Email Marketing

Project Management



Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

Mysun Dean

Director of Application Development at Quiksilver

From the top to the bottom of the e-Commerce stack, Gary Penn is at the top, knowledgeable and articulate.

Gary and I worked together on numerous projects during his time at Quiksilver and one of his most impressive traits is his preparation. He personifies “on point”. From South American microsites to multi-year platform upgrades, Gary knows what to do and how to find the most efficient path. He can identify an emerging trend, qualify its potential and has his approach ready when the time comes to execute.

Beyond the work, Gary excels as a person. He can pull a group together, makes time for the individual and listens. From the executive to the intern, Gary earns respect. He has an innate ability to lead, melding the work environment into a productive, creative and enjoyable place to be.

E-Commerce continues grow and expand. To be profitable in this complex and ever-changing space, businesses require leaders with experience and vision. Businesses will always look to Gary Penn.

Dan Wallace-Brewster

Vice President of E-commerce Strategy at Onestop Internet

I have had the opportunity to partner with Gary in his last two e-commerce roles. In that time, Gary has established himself as a thought-leader in and outside of his organizations. His collaborative, team-oriented, big-picture approach to success makes his partners better and smarter and it's a pleasure working with him.

Joe Garcia

ATG Consultant - New Elevation

I had a wonderful opportunity to work with Gary on the Quiksilver ATG e-Commerce implementation. Gary's understanding of e-Commerce (both, business and technical) combined with his magnetic personality make him an ideal leader in the space. I highly recommend Gary for any position related to e-Commerce and beyond.

Gary demonstrates deep knowledge in usability, SEO, many of the major e-Commerce platforms, back-end systems, payment processors, and the whole landscape of vendors for anything from mobile, to recommendation engines, to e-mail campaigns, to merchandising and marketing and media - you name it - it is absolutely impressive.

From a technical level, he can talk with confidence about anything from load balancer configurations, hosting providers, server specifications, web services, integrations - pretty much anything related to e-Commerce.

He is organized, has great communication and management skills, and leads by example.

I look forward to working with Gary again.

Gary is passionate and determined when it comes to his own work and demands only the best from those he he surrounds himself with. Gary posses the perfect blend of high emotional intelligence and technical expertise.

This valuable skill set, allows him to make critical decisions quickly that not only reduce internal costs for his company but also generate mesurable ROI. Gary is able to sift through "digital garbage" and extrapolate programs and projects that produce top line revenue growth.

Gary is unique is his own right, and is constantly thinking about ways he can be better not only in his career but in his own personal development. He is a mentor to many and an example to all.

Landin Gee

Analytics Lead at Automobile Club of Southern California

Met Gary at a conference and was very knowledgeable about media. He shared some great ideas and advice. Great guy!

Ezra Shaffer

Senior Manager, Digital Marketing and E-Commerce at BRG Sports

Gary has an exceptional ability to turn a vision into actionable solutions that deliver positive business results, while always maintaining a fun and collaborative work environment. He is a thought leader who knows how to pull together a team and instinctively get the best out of everyone.

Working with Gary was one of the highlights of my career, and I respect him as a professional, and appreciate him as a friend.

Tom Stevenson

VP of IT, MGT Industries, Inc.

I had the pleasure of hiring Gary into Quiksilver at a time when websites had a marketing focus and the technical team and the marketing teams needed unity to move to the next level. Gary was key to the continued success of Quiksilver's web presence. He was able to take my vision and make it happen.

Gary is a super communicator with excellent organization and project management skills. He is a team builder through and through. He brings the infrastructure and technical knowledge needed to support and stabilize a fast paced web world, yet very good at working with extremely creative people that want to push the limits of current web environments.

He pushes himself to improve and the others around him, both work and play. A honestly good guy that I hope to have the pleasure of working with in the future.

Jennifer Gardelle


When I first met Gary, he had just been elected as president of our Toastmasters club, OCCN Speakers Forum. From the start, he proved to be an excellent and engaged leader, always encouraging members to grow and participate in the club. In addition, he is an excellent public speaker.

He also recently volunteered to participate in a project at my company, IEEE Computer Society, and was extremely helpful.

I have always been impressed with his strong, yet personable, leadership style, and I feel he would make an invaluable asset to any team he joined.


Jennifer Gardelle

Robert Morris

Director Digital Marketing | B2B eCommerce

Gary is an exceptional, dedicated employee that will always have the best interest of the company in mind. He has a tenacity to learn and continue to improve in all that he does. He's not afraid to take on new challenges. When he does, he puts in his best effort, and his best effort is really good. He's a consummate team player that is a great asset to any organization.


Get in touch with me if you would like to do business together, share an idea or just say hello.

Orange County, California Area


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