Rick Robinson

Innovating Brand Strategy


Rick Robinson Bio

Is your brand relevant to consumers?

I'm a marketing and communications leader with the passion, experience and vision to accelerate growth, evolve business models and drive innovation.

Keep your brand healthy or launch new ideas using 360° marketing including traditional, digital and social media empowered by real time consumer insights to:

  • Create integrated strategies that keep your brand relevant.
  • Engage target audiences and build consumer loyalty.
  • Translate digital noise/data into ideas for product creation and launch.
  • Develop digital and social campaigns to drive purchase decisions.


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2010 - Current

Brand Consultant & Entrepreneur

Southern Cross Roads

2011 - 2014

Global Director Social Media & Branding


1998 - 2010


Strategic Domain

1996 - 1998

General Manager, EVP

K2 Design

1989 - 1996

Senior Partner

Bozell Worldwide

Brand Consultant & Entrepreneur

Southern Cross Roads

Preparing to change the world. Accepting only interesting and compelling assignments.

Global Director Social Media & Branding


Marketing strategy and brand communications for innovations in food to drive global business expansion. Apply transformative consumer insight and social media research to innovative product ideas/collaborations. Lead and manage overall digital marketing. Develop new product concepts and service deliveries for digital integration.
• Lead Industry-wide effort to transform communications in face of consumer and NGO pressure.
• Developed commercial strategy for new products across all global zones/countries and regulatory issues.
• Implemented social media programs for consumer insights
• Developed multi-channel digital strategy for all divisional efforts.
• Rolled out innovative consumer research program for global marketing opportunities.
• Created online collaboration forum for global technical and scientific development.
• Execute marketing strategy across global divisions and align with biz teams.
• Develop budgets, access marketing mix and align responsibilities with local teams.


Strategic Domain

Leader of award-winning digital marketing agency for top pharma brands and CPG accounts. Managed client relationships/account group and lead business development. Agency serivices included websites/portals, digital media, social media programs, SEO, email campaigns and elearning.

General Manager, EVP

K2 Design

First publicly owned interactive agency and the leader in digital marketing innovations. Responsible for business development, client services and operations Developed strategies and online marketing plans for leading B2C and B2B companies. Clients included ToyRUs, HP, AOL, Roche, Chase, S&P, Oppenheimer Funds, TD Waterhouse, LexisNexis, NCR, AT&T, Verizon, Bell Labs, Roche, Bayer and other Fortune 100 companies.

Senior Partner

Bozell Worldwide


See where I spent time studying and gained early knowledge to prepare for my professional life.

New School- New York City


1992 - 1995

University of Tennessee-Knoxville


1969 - 1973 None


Here's a list of some of the most valuable professional skills I possess.

Consumer Research

Innovation Strategy

Social Media Marketing

Digital Strategy

Marketing Communications

Digital Marketing

Creative Development

Multi-channel Marketing

Email Marketing

Marketing Strategy


Online Advertising




Integrated Marketing

Google Analytics

Web Analytics

Mobile Marketing

Account Management

Market Research

Social Networking

Creative Direction



Digital Media

Brand Management


Marketing Research

Competitive Analysis


Customer Insight

Direct Marketing

Product Development

Cross-functional Team Leadership

Global Marketing

Business Development

New Business Development

Marketing Management

Brand Architecture

Interactive Advertising

B2B Marketing

Brand Development



Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

Craig Parnell

New Business Development at Greater Than One

Rick has been in the digital marketing space since the dot-com boom in the 90's. He is a digital marketing guru and his work has driven a number of pharmaceutical brands to achieve success in the market place. He is a pleasure to work with and clients love him.

Margaret Lepera

Communications Consultant / Freelance Writer / Actress & Singer

Well before the word "digital" ever entered the lexicon, Rick Robinson was already creating innovative digital development strategies and solutions at Strategic Domain, where I had the pleasure of working with him on the agency's Medsite campaign. Whether for new business development, brand optimization, or social engagement, I look forward to seeing how his adroit idea leadership helps transform "digital" for the next wave.

Alison Hall (Chambers)

Senior Executive Director, Digital Marketing & Operations at Salix Pharmaceuticals

Rick and his team at Strategic Domain understand the business, place a high value on clients and produce excellent work. I would highly recommend him!

Manish Chowdhary

Founder & CEO, GoECart (Omni-Channel Commerce Suite)

Rick is a seasoned and innovative digital marketer who knows how to integrate new interactive and traditional media channels for maximum impact. Rick is great at client relationship development and management and brings cross-functional groups together. We had a great experience working with Rick. He is a true professional and provides guidance and leadership to his team and great at collaborating with vendors to deliver solutions that produce measurable ROI.

Robert Bectel

Senior Advisor for Technology Transfer

Rick provides a high level of business and industry knowledge, coupled with a deep knowledge of technologies used in the e-Health business sector. I highly recommend Rick and Strategic Domain.

Steve Goodman

GM at The SPI Group and Owner, The SPI Group

Rick is one of the smartest, most intuitive and endlessly creative people with whom I've had the pleasure of working. He was always focused on delivering what's right -- even if it's hard or if it's never been done before. When you work with Rick, you get an honest, informed point of view -- that's often not what you expected to hear!

When given the direction to move on someting. Rick will make sure it happens.

I learned a great deal from Rick and give him my strongest and unqualified recommendation.


Get in touch with me if you would like to do business together, share an idea or just say hello.

Knoxville, Tennessee Area


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