Rudi Tartaglia

Marketing Consultant | Business Mentor | Speaker | Author of The Pend Principle | Snoozi Director |

Rudi's Bio

Rudi Tartaglia has worked in the areas of marketing and strategic management since 1998.
He has experience across a diverse range of industries such as retail, franchise, e-commerce, financial services, mining, publishing, law, biotech, and health insurance, just to name a few.

Rudi’s company, Tartaglia Marketing, was launched in 2006 to provide a range of services including business planning and strategic marketing. Since this time, Rudi has worked on a variety of projects, including QLD Rail’s ‘RailSmart’ initiative, MasterCard’s Rewards program, and has also provided strategic planning to Biotech companies through the DEEDI “Job Assist” program. Recently, Rudi also consulted on digital marketing & automation to over 120 clients through the Federal Government ‘Digital Enterprise Solutions’ program.

Rudi’s agency mentors businesses in the areas of corporate strategy, marketing & brand strategy, online and offline marketing management, web development, as well as Customer Relationship Management (CRM) and database implementation and management.

Rudi is also an author, recently writing a book called The PEND Principle, which is based on a four part strategic marketing process he developed around gaining competitor advantage. Rudi has also been previously asked to comment in the media about marketing trends in Australia.

Rudi holds a range of formal business qualifications including a Master’s Degree in Political Marketing, Six Sigma Certification (Green Belt),Diploma in Business, Diploma in Management, Diploma in Marketing, Advance Diploma in Project Management, Diploma in Finance, and is also a nationally accredited business trainer.


Marketing Strategy & Services

We provide a full range of marketing services, including both online & offline strategy. We assist businesses to grow through developing marketing & advertising concepts that will outplay their competition, and build a sustainable brand over the long term.

Our services include strategic advice, media buying, online (SEO & SEM), social media management, website development, video production, graphic design, and advertising & copy creative.

Our marketing strategies are focused around giving you the best possible outcome, and ultimately yielding exceptional results. Marketing should be viewed as an income stream, not a cost. Our experience lends itself to making sure that all marketing programs lead to a successful outcome.

Contact us today to discuss your marketing projects.

I personally run workshops throughout QLD that assist both start up & existing businesses with critical business knowledge.The main benefits of the program are -

> 2 day workshop for you to rethink your business strategy and gain insight into impacts across various business departments

> Due to the workshop being government subsidised, we can keep the workshops to a minimum of 5 people in the group, which means we have time to look at individual business strategy.

> Network with other business owners and managers. It’s not just about the people in the room, it is also their circle of influence.

> Receive a 2 hour one on one mentoring session after the workshop to look at how to implement some of the ideas into your business

> Opportunity to receive a cert 4 in small business management - nationally accredited training qualification

> Access a normally $3,000 program at a subsidised rate of $400

> Learn skills from an actual business owner

Due to the subsidy, there is an eligibility criteria around attending a workshop. Please fill out this form to find out if you are eligible.

Snoozi is a third party affiliate marketing program that allows businesses such as accountants, bookkeepers, and other consultants that deal in the B2B market to manage their clients marketing, and be remunerated at the same time. And even better, it is all done for you. We manage the marketing project from beginning to end.

Each affiliate partner is set up with a unique login, which allows you to view and track your clients marketing projects via our admin area. The Snoozi team manages the entire process for you, which allows you to get on with your core business. It’s stress free marketing management, and at the highest level of quality.

For further information visit snoozi.com.au


Due to my years of consultancy work, I wanted to develop an easy to follow process that business of all size and industry type can use to gain a competitive advantage in the market place.

I looked at the key differentiators between businesses that just get by, versus ones that succeed, while at the same time building a high level of brand equity. The four part pend principle strategies work on competitor strategy using blue ocean & red ocean, consumer psychology, branding principles, and risk management.

In 2012, I turned these principles into a book, which is selling internationally, and assisting many different businesses in their quest to grow & sustain over the long term. And many have provided me feedback on how the book has helped them. It was after this feedback that I decided to turn the book into a series of programs that delve into much more detail around how to use these principles.

If you are interested in finding out more o the PEND Principle 3 month program, please fill out your expression of interest here.


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Contact Me

Please contact me on 0430 351 561, or alternatively email me at [email protected]



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