Ruud Janssen, DES, CMM

Founder | co-founder EMG


Ruud's bio

Facilitator, Business Modeller, Meeting Architect & Marketeer with expert knowledge of Global Meetings industry and Membership Based Organisations. Author, Digital Event Strategist, Networker, Visual Thinker, Consultant & Serial Entrepreneur. Radically creative and able to inspire people.

MPI Global Training Accredited Trainer
Certification in Meeting Management (CMM)
Certified Digital Event Strategist (DES)

One of the 9 most Influential Meeting Professionals who are shaping the Future of the Global Meetings Industry (as nominated by peers - One+ MPI Magazine)

Specialties: Facilitation online & offline, Training, Event & Business Modelling, Meeting Architecture, Meeting Design, New Media Marketing, Sales, Event Technology, Social Media Training and Policy Development. Conference organising, Branding, PR & Communications, Online and Multimedia Marketing, Web development, Strategic marketing consultancy, product development, concepting, Association Management, Online & Offline collaboration, Slowfood & œnology Enthusiast, aspiring (hobby) chef...

Specialties: Event Design, Event Facilitation, Digital Event Strategy, Branding, Marketing, Sales, Association Management, PR & Communications, Online and Multimedia Marketing, Slowfood.


Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2013 - Current


#EventCanvas | Event Model Generation

2009 - Current

Accredited MPI Global Trainer

MPI Global Training +

2009 - Current

Managing Director & Founder

TNOC | The New Objective Collective

2010 - 2011

Founder and Curator


2010 - 2011

Director on the International Board of Directors

MPI - Meeting Professionals International

2009 - 2010

Immediate Past President MPI Netherlands Chapter

MPI - Meeting Professionals International

2007 - 2009

President 2007-2009

Meeting Professionals International Netherlands Chapter

2006 - 2009

Group Marketing Director

Congrex Group

2005 - 2007

Director Marketing & Sales

Congrex Holland BV

2000 - 2005

Director Marketing & Sales

Steigenberger Kurhaus Hotel

1997 - 2000

Sr. Sales Manager


1994 - 1997

Group & Convention Manager

Renaissance Amsterdam Hotel

1993 - 1994

Management Trainee

Stichting AmsterDamDiner


#EventCanvas | Event Model Generation

The Event Model Canvas is a strategic management template for developing new or documenting existing events and conference models.

It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.

The Canvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough Event Model Canvas can be achieved through a 10 step #EMGcanvas methodology where the team involved in the event systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. The methodology is sequential and makes use of a range of visual thinking techniques.

The Event Model Canvas was created by Ruud Janssen and Roel Frissen which builds on the visual framework initially proposed by Alexander Osterwalder's Business Model Canvas based on the earlier work on Business Model Ontology. The Event Model Canvas is available free download under a Creative Commons 4.0 license at

Accredited MPI Global Trainer

MPI Global Training +

MPI Global trainers are recognized world authorities in their fields. They divide their time between teaching and working in the meetings and events industry in various fields. They remain on top of the latest meetings and events trends. You can expect timely, innovative learning activities, materials, and content in all MPI programs.

Managing Director & Founder

TNOC | The New Objective Collective

TNOC | The New Objective Collective is a creative collective of visual thinkers and specialists at the intersection of communication, technology and strategy. We aim to captivate, cultivate and elevate conversations to enable teams to bring out the best in themselves with a focus on collaboration and cooperation for the sake of innovation.

"Independent Minds, Collective Results"

Captivate | Cultivate | Elevate

Founder and Curator


TEDx is a program of local, self-organized events that bring people together to share an unforgettable experience. [email protected] on 20/11/2010 will be sequaled by [email protected] 20/10/2011 and TEDxBasel on 21/11/2011. Looking forward to sparking brains, intense collaboration and extreme open sharing to fulfill the legacy of IDEAS WORTH SPREADING

Director on the International Board of Directors

MPI - Meeting Professionals International

Meeting Professionals International (MPI), the meeting and event industry's largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of more than 23,000 members belonging to 71 chapters and clubs worldwide. For additional information, visit

Immediate Past President MPI Netherlands Chapter

MPI - Meeting Professionals International

Consulting the MPI Netherlands Board as the immediate past president of the Dutch Chapter. Also chairman of the MPI NL Nomination Committee in this same period to plan for the succession of current leaders and fostering future colunteer leader success.

President 2007-2009

Meeting Professionals International Netherlands Chapter

2 year board term now active as immediate past president of MPI Netherlands Chapter

Group Marketing Director

Congrex Group

Responsible for Group Marketing of Congrex Group Companies with 28 operational centres in 17 countries. Congrex Executive Board Member.

Director Marketing & Sales

Congrex Holland BV

Director Marketing & Sales

Steigenberger Kurhaus Hotel

Responsible for team of 23 staff with activities in Marketing, Sales, Communications, PR, Reservations, Meeting & Conventions Dept.; Special Events

Sr. Sales Manager


Group & Convention Manager

Renaissance Amsterdam Hotel

Management Trainee

Stichting AmsterDamDiner


See where I spent time studying and gained early knowledge to prepare for my professional life.

SKEMA Business School


2010 - 2010 MPI Global Training at SKEMA Executive Center 2010.

Cornell University

Business Administration and Management, General

2005 - 2005 General Manager's Program

Hoge Hotelschool Maastricht

Hotel Administration

1989 - 1994 None

International School ISSE Eindhoven

International Baccalaureate Diploma

1987 - 1989 None

International School Manila

IB Diploma

1982 - 1987 None


A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Digital Marketing

Digital Media



Marketing Consulting

Meeting Planning

Association Management

Web Development

Event Management



Marketing Communications

Social Media Marketing

Online Marketing

Social Media

Marketing Strategy

Marketing Management

Business Strategy

Yield Management


Event Planning

Creative Development

Market Research

New Business Development

Sales Management

Integrated Marketing

Public Speaking

Social Networking






Program Management



Strategic Planning

Project Management

Trade Shows

Online Advertising

Corporate Events

Project Planning


Product Development






Email Marketing


Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

James Vachon, CMM

Associate Director, Events, Meetings and Conventions, Takeda Pharmaceuticals International Co.

It is truly an honor and pleasure to say that I had the benefit of attending a program in which Ruud was a presenter. During the 2011 CMM Class, Ruud presented as our Marketing expert. His ability to serve as a Global Trainer for MPI is outstanding!

Ruud has a very ‘comfortable’ style when presents and engages you informally. He welcomes questions, comments, opposing views… and he really lets you expand your thought process in ways you may never have. Additionally, he has taken the initiative to continue to engage us and stay in touch. Knowing that Ruud is available and willing to be a resource at any time is invaluable.

Andrew Walker

Manager of Events at Meeting Professionals International

I've had the pleasure to know Ruud since first meeting in 2010 at the MPI European Meetings & Events Conference (EMEC) in Malaga, Spain. Ruud is very down to earth, approachable and multi-talented. I saw this first hand when I started working on EMEC.

In Budapest (2012), Ruud co-facilitated the second edition of The Solution Room, an innovative meeting design format that increased attendee interaction and engagement, while having a lot of fun in the process. Not only did Ruud build on the success of this session for a third and final instalment in Montreux (2013), but one of our Flash Point speakers inspired him to co-create the Event Model Canvas. Ruud shared this ingenious new approach to event design with our community in his own Flash Point session the following year in Istanbul (2014), along with a main stage presentation and workshop with his co-creator Roel Frissen at our World Education Congress that same year in Minneapolis. At EMEC 2015 in Krakow, Ruud and Roel took it a step further with a full day Executive Deep Dive into the Event Model Canvas that was well received by participants.

Always on the cutting-edge of our industry, Ruud embodies vision, integrity, tenacity and likeability, and I would highly recommend him for any project he takes on.

Didier Scaillet

Vice President, Business Development at Cruise Lines International Association

We hired Ruud to accompany our volunteer leadership through a business model change. He managed this with outstanding business acumen, sense of inclusiveness and appropriate assertiveness. This resulted in great engagement from all the stakeholders and delivered the desired outcomes. And I am delighted that we continue to work together.

Anne de Haas - Tak

Senior (Learning) Event Management at Shell

Ruud is a highly motivated professional. He is very good in taking ownership of new initives, and actioning on the follow-up.

It is a pleasure to brainstorm with Ruud. He has the ability to highlight new aspects, to draw great mind maps, and to build on input of others.

Elling Hamso

Meeting Management Consultant, Event ROI Institute

Ruud is truly leading edge in today’s meetings and events industry. He doesn’t just talk about new trends, he does it! And if you’re lucky he will do it with you, holding your hand and making sure you simply jump across all the pitfalls.

He understands people, not only technology, realizing that the real challenge is changing people’s behavior, otherwise new technology is useless.

He is also a good graphic designer and a good speaker, and not the least, he is a likable sort of person, the kind you would enjoy working with.

Flip Nellissen

Manager Aviation Marketing Communication at Amsterdam Airport Schiphol

Working together with Ruud was and is a great pleasure. He is a creative guy who has the ability to think out of the box without losing focus. He respects the opinion and feedback of others and transforms it into valuable output.

With great respect I look back at the time Ruud was working for the Steigenberger Kurhaus Hotel, with respect because he was the one not only thinking about promoting his own property but moreover promoting the destination The Hague. It’s not a coincidence that during that period great initiatives like “Prins voor een Dag” and the successful EU lobby were launched.

Besides his professional skills I admire him being a guy always paying attention to the social side of live.

David Bancroft-Turner

Joint MD at Matrix Training and Coaching Ltd

Ruud is a great facilitator and a very professional businessman and I have had the pleasure of working with him many times. Highly recommended.

Undine Gerlach

Surgeon at Charité Berlin

I had the honor to work with Ruud Janssen, who taught me new presentation formats. Not only did I learn about new formats, he managed to make me leave my "comfort zone" of presenting and thereby experiencing a whole new world of multimedia presentation formats and presentation skills. A lot has changed ever since, Ruud has taught me how to be innovative, how to "think out of the box" and how to motivate the audience and the people I work with.
What a "light bulb moment"!

Paul Cook

Transforming Business through Events

Ruud and I started working together as MPI Presidents to develop the UK and Holland Exchange programme back in June 2007. From the word go it was obvious that Ruud has a huge amount of business acumen and sharp sense of humour to bring to any situation. This has helped shape the work of both the Chapters. He has a great entrepreneurial perspective and it continues to be a pleasure to work with him.

Maha Al Sada

Public Affairs Officer-International Conferences & Exhibitions at RasGas

Ruud was one of the best trainers we have had for the MPI training course that has been running for almost 2 years. It was his first time in Qatar but he was open to experience and to learn everything about the culture. All of the students enjoyed his teaching techniques and thought of him as one of the best trainers. He was a great team player, and worked very well with his fellow colleagues. He was constantly brainstorming of ways to improve the course to make it fun, innovative and relatable to the delegates from this region. He was a true pleasure to work with and looking forward to having him join us next time.

Bryan Haab

Owner of Haab Kunst Design Handwerk

Ruud is an innovative thinker who is able to explore out of the box potential while seeing through to plausible implementation strategies. As an artist I felt understood and supported with my conceptual input.
I can fully recomend his work.
Bryan Haab

Roger Simons, CMP

Group Sustainability Manager, MCI HQ (Singapore)

Ruud is a rare talent, a true visionary and expert in his field.

Sabine Bonora

Head of ICM International Conference Management at MED-EL

Ruud is a creative mind, with his new ideas he is always on the spot. he is searching for innovative ways in the meeting industry, I already implemented several of his creative meeting formats, such as the solution room, with great output. I am looking forward to be working with Ruud on our recent project, an international event, which will take place next year.

Chris Lindeboom

Director, Chagall Hotels & Restaurants

Ruud was my successor as President of the Dutch MPI Chapter. Ruud constantly strives for innovation (improvement) with very positive mindset. Even with 'headwind' Ruud his energy seems inexhaustible.

Pierre Sonigo

Secretary General at Ferma

I had a chance to work with Ruud on several projects involving the strategy of our Federation and the quality improvement of our events. I really appreciated Ruud innovative ideas, his professionalism and knowledge of the association world. I liked his way of thinking outside the box and his very friendly personality. I really enjoyed working with him and would recommend him with no hesitation.

Harriette Loeffen

manager fondsenwerving en sponsoring at Koninklijk Theater Carré

Ruud is enthusiastic, stimulating, creative and a teamplayer. We have worked together in the Benelux region-meetings of Worldhotels and his input has been much appreciated and valued. The region benefitted from the cooperation of the hotels and/with the headoffice. Ruud has not only well positioned his own company but the full region.
Besides this I have also enjoyed working with Ruud because of his humour! Keep up the good work.

Lance Wieland, CMP CMM

Director, Conference Services at Sun Life Financial

I attended the 2011 MPI CMM course in Dallas and had the pleasure of having Ruud as our Marketing trainer. From the very inception of the course he kept the energy level up and created a fun and interactive environment we could all engage in. Most importantly, he provided excellent content that really tied the Marketing concepts to actionable plans each of us could use in our own business. This was definitely one of the best sessions of the CMM course.

Lance Wieland, CMP
Sun Life Financial

Erwald Boer

Vice President at Pactics Shanghai Co., Ltd

I've been working with Ruud on 2 major projects for Congrex, the ICN conference in Yokohama and the Congrex Group Forum in Lisbon. Ruud is very creative and enthusiastic person - he's the kind of person that can think “out of the box” easily. Although he have to take in consideration that not everybody is willing to go that “out of the box”. In dealing with clients he's able to give them the confidence that the project is in good hands - he can manage their expectations and convince them to go into a certain direction. He’s an excellent networker and he became a sort of mentor for me.

Roel Frissen

Co-Founder Event Canvas

Ruud was President of MPI NL from 2007 to 2009, where I took over the Presidency. I knew Ruud for some time, but now I had the change to work in the same team. Ruud is stratigically and analytically strong, knows what's going on in the market and has the skills to see trends and translate them into policy.
Ruud was the first president who really built the organisation instead of only watching after the interests of the organisation, which would be mainly operational. Ruud has built the fundaments for MPI NL to grow substantially and to professionalize in the coming years.
Ruud is easy to work with, dedicated, elaborate, enthousiatic and above all an optimist.

Julius Solaris


Ruud's contribution to the meeting and trade show industry is unmatched. His approach, research and guidance have deeply changed the way we do events.

In Ruud's work you can tell that the driving force is change, innovation and willingness to advance an industry. There are a few people worldwide that share such passion and motivation.

Ruud showed with TNOC and lately with how the industry can advance while making attendees happy.

Kristof Hermans

Managing Director KAVIJO VOF

Ruud is the kind of manager you don't find often anymore.
No mather how busy he is, he always have time.
Can be hard if necessary but more important be a friend when you need him

Ed White

On-site and Project Meeting Manager at Ed White, CMM

When Ruud speaks, people listen. And for good reason! Whether conversing over dinner or standing in front of a group of people, Ruud shares wonderful insights and knowledge.

I had the pleasure of facilitating some of the sessions for MPI's CMM Program in Dallas wtih Ruud, and would share the stage with him at the drop of the hat. His quiet leadership is immediately evident, and the candidates were amazed at the amount of new information he imparted. We also shared a few meals where he was easy-going and open. I learned a lot about the man in both settings.

I have found a life-long friend and mentor, and look forward to spending quality time with Ruud again soon, whether on a stage, or in a restaurant. Both were wonderful experiences!

Samme Allen

Head of Business Development at Scottish Exhibition + Conference Centre (SECC)

Ruud spearheaded the MPI UK/NL Chapter Exchange program in 2008. From this exchange, fundamental progress has been made within both chapters and partnerships have developed. We are now planning our third chapter exchange for 2010.

Ruud is a natural leader and entrepreneur who manages to balance the fun things in life with the work that needs to be done. It is always a pleasure working with him and I look forward to working on our next project together.

Christopher Claudius

New Media Entrepreneur

I've known Ruud Janssen since 2006 and its been an honor. Ruud is a perfect gentleman and model professional. Ruud first commissioned me to develop a new web architecture for Congrex incorporating all their subsidiaries and acquisitions under one umbrella web architecture. I was impressed with his detailed brief and clarity of his end vision, needless to say he made my job much easier as requirements, objectives were all clearly identified and documented to the finest detail by Ruud. As it turned out together we delivered an astounding and successful project and launched the new in 2006 to critical acclaim. Ruud is also sociable, honest, kind, philosophical and poetic, qualities which are very inspiring and what I look for most in my friendships and business alliances, I feel lucky to know Ruud and strongly recommend him.

Janine McBee

Passionate credit union & events professional who delights in collaboration and fostering the development of others.

MPI hired Ruud to conduct the Strategic Marketing section for the Certified Meeting Manager (CMM) course I recently participated in. Before the session even began, Ruud and I connected on Twitter and LinkedIn. The journey began.

His session opeining immediately got my attention, introducing me to a tool I would have the opportunity to deploy as soon as I returned to the office. Immediate application is sweet ROI in my book.

As an instructor, he was also charged with giving us an essay exam assignment. Not content letting us be comfortable to just apply lessons learned from his session, he challenged us further. Stretchng as the result of a professional development program provided additional ROI.

Looking forward to a life-long journey. So much to explore and apply, challenging and learning from each other.

Corbin Ball, CMP, CSP, DES, MS

Meetings technology speaker, consultant and writer -- Helping clients use technology to improve events and trade shows.

I have known Ruud for several years in our capacities as fellow judges on the EIBTM Technology Watch for meetings technology innovation and as a fellow speaker. Among Ruud's many great qualities, there are three that stand out in my mind:

1: He is very smart and has a great grasp on the complexities of technologies.
2. Ruud is very creative and thinks of things in new ways. He has superb problem-solving and strategic planning skills
3.. Using these abilities and skills, he has the ability to communicate exceedingly well. He is an excellent presenter.

On top of this, he is a very nice guy and friend. It is a pleasure to recommend Ruud Janssen without hesitation and with enthusiasm!

John Martinez

CEO and Owner, Shocklogic (Events Technology)

Ruud, is a natural lateral thinker and an incredibly creative mind. He manages to stay at the forefront of everything communication related and is one of the most updated people I know. He is an absolute expert of communications in the meetings industry and to me a de-facto beacon of direction on where to go in this area.
He is also a good listener, a strong results achiever and a pleasure to work with.

Sarah Al-Hashimi

Public Relations & Marketing Communications Management Consultant

Ruud was brought over by the company I work for, QMDI, as a trainer for the MPI Global Certificate in Meetings & Business Events III. As a trainee, I was inspired by his experience and wealth of knowledge, which he shared generously with myself and my fellow trainees. His work in global events and social media has personally inspired me as a marketing and communications professional to become more engaged in various social media platforms. I had the pleasure of speaking with him in particular about his recent involvement with TEDxBasel and he is working on several very exciting projects. It was of no surprise to me whatsoever that based on the feedback he received from training courses in 2010, he was invited back again. I look forward to our next training course together and perhaps even working together professionally some day! I know I can count on his professional insight in the future.


Brand and Content Director at University of Denver

Simply put, I believe Ruud is a masterful genius when it comes to connecting people. I have seen fads come and go, and I know the real thing when I see it. Ruud was the driving force behind an innovative way of getting people to come together, share challenges and ideas, and leave with solutions—aptly called, The Solution Room. I have rarely seen such success in one room. While The Solution Room is literally a connector of people in face-to-face environments, Ruud's mastery of connecting people extends to the digital world. His communication skills both on and offline are first-rate and his storytelling ability unmatached. If you're wanting to bring people together in a valuable and memorable way—with real, meaningful conversation through events that are well planned (and with a unique style), look no further than Ruud Janssen and TNOC l The New Objective Collective.

Max Schreuder

Creative and entrepreneurial marketeer

Ruud is a bright, no nonsense person and has a clear and refreshing view on web 2.0 and value creation. I first got in touch with him when he was a trainee at the Amsterdam Diner Aids Event and later we did great things together in the Board of Meeting Professionals International. He can use technical words but he is far from a dreamer - many of his ideas are being brought to fruition as he is willing to work with a team of people that complement him.

Lieschke Steven-Jennings

Project Manager at Qatar MICE Development Institute

Ruud was a fantastic trainer during the MPI 1 week training course. He was adored by the students and his fellow colleagues. He is creative and thinks out of the box. He adapted very quickly to the Qatari culture and was respected by the local delegates. I look forward to working with Ruud in the very near future and would recommend him to anyone.

Ingrid Rip

passioned trainer/coach & project manager within the conference & events industry

Ruud is a kind and helpfull professional that is able to combine extensive knowlegde with quick, result driven thinking and action.

Christian Mutschlechner

Director Vienna Convention Bureau

Ruud has been invited as key note lecturer to the 2nd Annual Congress of the Austrian Convention Bureau - Convention4u.

Ruud gave an excellent opening speech about Disruptive Connectivity - an eye opening session how to overcome troubles in running meetings and how you can organise a meeting in anunusual environment with the technology available.

The closing session was also moderated by him and provided the perfect "farewell" message for all the delegates to take clear solutions back home for a problem they had identified in the plenary.

Ruud is one of the top speakers if it comes to how a meeting can benefit from technology, he embraces all what is on the market (not only knowing but personally using - so becoming absolutely credible), but he still manages to explan non techno people how to implement things.
But Ruud also embraces the audience and nobody is left out.

It is rare combination of knowledge and the ability to transfer this knoweldge in a smart and understandable way to other people.

You want to have a different and more successful meeting - Ruud is the perfect person to contribute.

Geeta Prashad

CSAE: Manager, Conference and Events | Base Sourcing, Global Sourcing Specialist | EEM Program Instructor at Ryerson

While I have only known Ruud for a relatively short period, I have developed a deep appreciation for his insights, his problem solving abilities, and his innate ability to get to the crux of the matter, all delivered with much humour and calm. Ruud has an enviable way of visioning the use of technology and social media in all aspects of his life.

Sjef de Graauw

"Het antwoord is ‘JA’. Wat is je vraag?" - Commercial manager bij JMT International

I first met Ruud when I was a salesmanager for an event venue, and he was working in the Steigenberger Kurhaus. We worked together on several occasions, also after my and his job change to resp Arjan van Dijk and Congrex.

I've grown to know Ruud as a passionate marketing professional and as a salesdriven person, and a great personality. With his calmth and authenticity he always managed to make his point in a way that his audience, big or small, was able to actually learn something, even the "greater minds" in event organising.

Ruud is a fast thinker and it has always been a pleasure working with him. He stands for his word and always makes sure that the goals that are set are actually reached.

Ruud is very enthusiastic, and a pleasure to work with. What you see is what you get, and believe me, it's a lot!

Sasa Carpaneda

Head of Marketing & Communication presso Carlson Wagonlit Italia

We were delighted to work with Ruud, he gave us unique contents and innovation to help us creating an exceptional workshop. He is a very good presenter and a notable communicator. He also has a high understanding of the clients' needs and expectations. Great to work with him!

karen m. king, cmp, cmm

speaker & trainer, board communication/facilitation, spend optimization, project management

I had the distinct pleasure of meeting and working with Ruud as an MPI Global Trainer. He was wonderful at bringing our small team together through various means of technology. This allowed our team of three to establish the necessary relationships and planning needed prior to traveling to Doha, Qatar where we delivered the GCMBE II program. Ruud was a pleasure to work with throughout our week in the Middle East. His advanced understanding of technology and how it may be applied was a tremendous asset to us…..not to mention that he has a wonderful sense of humor!

Babak Pedram

Principal at Virtus Advisory Group Inc.

Working with Ruud was challenging and rewarding. I found Ruud very focused and result-oriented. He is also a great motivator and a great mentor. I think his strengths lies in his ability to think outside of the box, be creative and generate new ideas quickly. Truly a fantastic person to work with.


Executive Director at ILICIT AFRICA

Ruud is a great source in dissecting problems and creating working solutions for the time that I have had with him, he left a great impact in a limited time that I can say you will never regret the moment you will have with him. Every moment you have is a moment of value based on his vast experience bringing down real challenges to life, turning them into reality and creating light in the island of darkness. If you are doubting your ability to work with him, then definitely I can say with confidence - you do not know what you want and you have no options because you need a resource that will create the impact and direction for you to clearly understand your goals and objectives driving you to your next milestone with ease – I do not want to give you the answer to the resource but this is what I can say Ruud is the resource that you need. If you want to scale, then you need a resource. A perfect business modeler I have ever come across building solutions to unanswered barriers.

Natali Vermeulen-Aal

Marketing & PR at MOTI, Freelance Marketeer

Ruud added value to our seminar platform and implemented useful meeting architectural tools on the spot in order to have the best output for the audience. He also succeeded in managing the expectations from both the audience as well as the colleague speakers. Thanks for your collaboration!

Natali Vermeulen, freelance marketeer for The Art of Living Well#Hotelvisie13, The Netherlands.

Noud de Greef

Communications Specialist - Regus Kora at Evoluon, Communicatiedier

I've worked with Ruud on two different projects: a special iBook on ROI for events & a two-day masterclass Event Strategy. In both Ruud displayed a great knowledge about building effective events using innovative tools.

But I am most impressed by the way he interacts with people of different backgrounds: always calm, inspiring and open for different views on the subjects.

Jesús María Gómez Merino

CEO Grupo

If we are talking about the Global Community of Professional Meeting would have no hesitation to include Ruud on it.
Leader able to put their knowledge available to all.
Great capacity for innovation and always enthousiastic on his work.
A person certainly to follow.
For MPI Spain Chapter and for me as president certainly is fortunate to have you with us.

Kevin Kirby

International hospitality sales operations & marketing exec boosting revenue/modeling leadership via event-driven staff

I have had the pleasure of collaborating with Ruud while we both served on Meeting Professionals International's board of directors.

It's fair to say that Ruud is incredibly passionate about engaging and educating peers about the industry and personal development. His positive demeanor and quick wit complement dialogue and assessment.

I'd highly recommend Ruud's professionalism and offer that he would be an excellent addition to any team that is set to resolve your tasks/initiatives.

Samme Allen

Head of Business Development at Scottish Exhibition + Conference Centre (SECC)

I have worked with Ruud for over 5 years in many different capacities within MPI (Meeting Professionals International)

He led and launched the very successful Dutch/UK chapter exchange programme which both chapters are still benefiting from.

More recently, Ruud facilitated my board strategy weekend. He took a lot of time to understand the objectives of the board, the key outcomes I wanted to achieve and built a platform for the meeting that really delivered. It was, without doubt, the most rewarding 1/2 year meeting that the board have ever had.
Ruud understands people, has a huge knowledge of the meeting and event industry, marketing and technology/social media and combined with a wonderful sense of humour and compassion, this makes for a wonderful person to work with. The work Ruud has also been doing for MPI has really helped focus the position of the association and will support growth, development and success for all our members in the future. I'm proud to call him a colleague and a friend.

Mark de Greeff

Business Innovator | Eindhoven Evangelist

During the proces from creation to evaluation of the Masterclass Event Strategy for Philips, Ruud has shown to be a consulting professional and Event expert. Pleasure to have worked with Ruud and I would recommend him to everyone who wants to keep up in future Event industry.

Annalisa Ponchia Baccara, CMP, CMM

Executive Officer at ESOT

Ruud's work and specialty was highly inspiring for me. We have met at the CMM Masterclass in 2010, in Nice (France) and shared all the emotions of that experience, I think all the people in that class will be friends and colleagues forever.
Getting to know what he does made me to re-think about the communication around our Organization and our major event. We have started a new project together with TNOC, introducing Social Media and a video chanel in the ESOT Glasgow2011 Congress web site, to stimulate the debate and networking amongst potential participants, before-during-after the meeting. I hope to keep up with his pace.....definitely fast! Medical organizations should try this services, I am looking forward to the results and will post more comments on our job together.
Annalisa Ponchia, CMM - Executive Officer at European Society for Organ Transplantation

Klaas Jelsma

Directeur - eigenaar at UNOVUM

Getting the job done with only exceptional quality in mind is what dicribes Ruud best. With great dedication and devotion he wraps himself around any challenge. His professional and creative ability to get the most out of his colleagues makes him a well respected and decisive leader. I have come to know Ruud as a person with exceptional commitment who never misses a detail. Without any reservation I therefore recommend Ruud as an asset to any professional customer related business.

Kengyew Tham

CEO, Socialwalk - Connecting serious buyers to quality suppliers during tradeshows and exhibitions

I had the good fortune of meeting Ruud during EIBTM (a tradeshow for MICE), where Ruud served as a judge of the well-recognized EIBTM World Wide Technology Watch.

Ruud provided excellent insights into the inner workings of the minds of event goers. He was able to describe exactly how Socialwalk would be able to get information from event goers and how that information can be very valuable to potential clients.

Building new products for Socialwalk, I believe there is alot of potential in measuring and reporting ROI within events and I believe Ruud has enjoyed a lifetimes worth of experience and is able to pinpoint with accuracy exactly where and how that potential can be realized.

Zakaria El Asri, CMM

Strategic Development Director at Live! by GL events

I have asked Ruud - very late!- to make a presentation during our company's annual Meeting in September, 2010. The subject was about new processes to meet new clients' expectations and needs. Ruud made much more than a presentation! He managed in few days to take our meeting to a higher level of reflexion and effeciency. Due to his creativity, ability to understand and to adapt to the environment, his help was more than appreciated by all the participants. Ruud stayed 2 days in order to be involved in our activities and to be able to reach the touchpoints with a large part of the staff. Instead of a presentation, it was the beginnng of a collaboration with a brilliant, friendly and inspiring person. Thank you Ruud!

Mika Lehtinen

CEO at Troi Group Oy

Live Communication, Meetings and Events are challenging and facinating business. To be successful in this area you need to be at the peak of up to date information, best knowledge and deepest wisdom. When you do want to get there I would recommend you to contact Ruud Janssen, one of the world class, pole position people within the industry. MPI Accredited Trainer, entrepreneur and true industry professional - I´m proud to use Ruud´s experteese and very satisfied working together with him.

Mika Lehtinen, Live Communication Professional, CEO; Troi Helsinki Oy and Troi Group Oy

Krzysztof Celuch Ph.D. CMM, CITE

Vice-Rector Warsaw School of Tourism & Hospitality Management; Head of Poland Convention Bureau PTO

Ruud is a great person. He helped me to manage the conference with speakers in 5 countries. You can count on him. Check:

Paul de Weger

Creating Promoters for life

Ruud is a man with passion, vision, mission, originality and at the same time he remains focusing on your goals.. a very rare combination!
A good laugh, an enormous ‘state of the art’ arsenal of ‘off line’ and ‘on line’ techniques which every time will amaze you (and your customers).
Talk to Ruud (he asks the right questions and helps answering them) and convince yourself!
As key note speaker, trainer, strategic consultant, rest assured

Maria Thylén

Sales Manager / Försäljningschef at Marknadsföreningen i Göteborg - MiG

Ruud Jansen was a excellent chapter president of the MPI Netherlands chapter 2007-2009. He has also done a few chapter board retreats and meetings with MPI chapters. These have been very successful and appreciated by the chapters. Ruud has also created a central desktop that some of the chapters have taken on.

It is a true pleasure to work with Ruud.

Kees Teer

Directeur Corendon Vitality Hotels & Resorts at Corendon

Ruud is one of the most enterprising Marketing professionals i have had the pleasure to work with.
He has an outstanding feeling of the Hospitality and Travel market, and constantly looks for new horizons.
Ruud is a man of strategic approach, and very pleasant to work with.

Vincent Roux

Senior Executive specialising in Distribution, Sales, Meetings Management, E-commerce and Operation

Ruud is a true strategist, he is an asset for the MPI European chapters and succeeds in a great lenght to apprenhend needs and resources and align a local strategy to the MPi global one. I can only recommend him.

Vincent C van Wulfen CMM

Owner Meeting Management Coaching & Consultancy

Working with Ruud over the last 5 year was not only business wise successful but also very enjoyable. His added value to the educational program is considerable, especially on the newest IT matters

Samuel J. Smith

Managing Director and Owner, Interactive Meeting Technology, LLC

I collaborated with Ruud on the "Event Technology Shopping List" for several months. Ruud is highly organized and a great collaboration partner. He kept the project moving forward and on-schedule. Equally important, he is easy to work with and willing to do what it takes to deliver excellent results.

Maarten Vanneste, CMM

President Meeting Design Institute

Ruud is a authentic and sincere professional with many years of experience in positions with responsibility within the meetings industry. He is a good public speaker, a smart thinker and a loyal character known and appreciated by many in the industry. His analytical business mind and to-the-point communication style make him an effective leader, consultant, project manager or team member.


Get in touch with me if you would like to do business together, share an idea or just say hello.

Basel Area, Switzerland

+41 79 291 0623

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