2010 – Current
Digital CEO & CMO bridging the digital divide
Growth, Marketing, Product, CX/UX, Business Development, Org./Sales Alignment, Agency Relationships and Digital Transformation expertise. Creative and strategic insights, tactical programs and hands-on execution. 2015/16: - Strategy for IoT/wearable go-to-market brand, customer acquisition, CX/UX, social & business model. UNICEF Kid Power, Nuzzle ... - KEMP value proposition for the IT C & D suite. Marketing Automation- Strategic marketing. - Go-to-Market strategy, Biz Dev/Sales Funnel, tactical programs for targeting "CMO" eco-system (brands/agencies), CTO, C-Suite B2B influence map. - US market entry - strategy, positioning, pipeline acceleration, product/market fit, operations and teams, and investor preparation. - Partnership Strategy, Program & Business Development. Previous: - Creating a sports fan/players digital brand. - IoT / wearable device strategy, go-to-market and product enablement. Product, UX and Technology R&D for WOOFtale. Interim COO role with WOOFtale. - Epiq Systems (NASDAQ). Global marketing lead: digital transformation, digital first content marketing strategy, in-bound marketing engine for lead generation/nurturing (Marketo - marketing automation), business strategy framework for corporate markets and re-alignment of marketing around revenue. - Interim CMO/COO roles: BestBuzz.bz, MyCityWay, WOOFtale - WOOFipedia/AKC - customer centric strategy, digital and social media integration, brand building, new revenue opportunities and build digital infrastructure (web, mobile, Marketo, Gigya, CMS, dashboards & other tools). Digital transformation strategy for AKC.org. - Econsultancy: Digital CMO workshop for F2000; CMO snapshot: Marketing/Social Platforms and the convergence of social+mobile+local+digital+ offline. Digital advisor/coach to CMO & CEOStart Ups: Cleverbug, NYFU, SuburbanMomma, Manpacks, ACustom, Wizperts, ColdLilies, Sense, ixtens (eCom), Digital Marketing Service Provider - value proposition and agile marketing automation stack & robust customer profile data model/crm for delivery to CMOs. Digital Transformation and Growth - moving the "what" to the "how" to the "do it" - focus on "outcomes".