Shane Lennon

Digital CEO / CMO - VirtualCMO. Entrepreneur-in-Residence UNICEF Kid Power. Business Model, Growth, Marketing, Customer Experience, Product, Technology, Business Development, Leadership, and Team Building. Strategy+Revenue+Brand+Digital+Tech for Marketing + Product. Digital & Mobile DNA, B2B & B2C market builder, digital transformation and IoT to market. Bridging the Digital Divide - connecting the dots. @VirtualCMO

Shane's bio

Digital CEO and CMO Digital / Product Entrepreneur and Business Development A growth, marketing, product, business development and technology executive who has built teams with direct responsibility for revenue, marketing, customer experience, product and operations, and a stint as CTO. Has led the building and transformation of companies in multiple market sectors with deep experience in digital, social media, mobile, IoT/wearable, software/SaaS and products for both B2B and B2C markets, company and agency / consulting side.Shane articulates the vision and creates the map for the organization to build the steps and goals for successful execution across teams, with a CEO like focus on top line growth. I anticipate, prepare and pull the “levers” for growth.Leader on 4 successful outcomes: 2 acquired by F500 companies (Oracle, Pitney Bowes); 1 x IPO on NASDAQ; a joint venture with Weibo China; have advised over 20+ startups and raised over $100M from VC and institutional investors.US and international experience for mature, expansion phase, and early stage companies. Strong hands on operational experience with markets and organizations in transformation. Built high performance teams in multiple functions. Brings Strategic, Data Driven, Creative and Operational Mix with helicopter skills. Develop the “what and the how to do” at new or maturer organizations. Markets: B2B (4x in SMB+Enterprise), B2C (4x) brands, through $5M, $10M, $30; $100M+.Teams: built & mentored multiple high performance teams (from 1 to 150), 4 digital transformations.Entrepreneur / Product: 5M mobile consumers, (15M+ via API), 3M+ social media audience, 100,000 Prosumers, B2B from 10 to 100 to 10,000 customers with 3x enterprise API platforms, 4x SaaS products & IoT. 75+ UX and products to market; 45+ in mobile; 3 in IoT/wearable.Marketing: 7x digital marketing competencies, 10x marketing/sales funnel alignments and automations, transformation at $200M+ F500 tech biz unit, 200+ websites.Strategic Market Development: 150+ partnerships (revenue, marketing, content and tech). A quick study of value chains and customer market segments, to helps teams navigate double digit growth opportunities: anticipating, identifying, prioritizing and accelerating the levers for growth across customer markets, product IP, strategic partners and alignment of revenue+marketing+product. A client side entrepreneur with advisory and agency experience.

Experience

Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2010 Current

VirtualCMO

Digital CEO & CMO bridging the digital divide

2014 2015

Social-KO

CEO & Co-Founder

2011 2012

DimensionU

VP, Marketing and Digital Acquisition

2007 2011

GyPSii - JV with Sina/Weibo

SVP, Strategy, Marketing and Product

2009 2011

Betaspring

Business Mentor

2006 2007

Pitney Bowes Management Services (PBMS)

Vice President, Strategy & Market Development

2005 2006

Ibis eDiscovery, Acquired by PitneyBowes

Chief Marketing Officer & Chief Technology Officer

2003 2005

Context Media (Acquired by Oracle)

VP, Strategy and Marketing

1998 2002

Agency.com - Omnicom

Director, Marketing & Partnerships

1989 1995

Printing and Direct Marketing (Ireland)

Marketing and Business Development Manager

2010 Current

VirtualCMO

Digital CEO & CMO bridging the digital divide

Growth, Marketing, Product, CX/UX, Business Development, Org./Sales Alignment, Agency Relationships and Digital Transformation expertise. Creative and strategic insights, tactical programs and hands-on execution. 2015/16: - Strategy for IoT/wearable go-to-market brand, customer acquisition, CX/UX, social & business model. UNICEF Kid Power, Nuzzle ... - KEMP value proposition for the IT C & D suite. Marketing Automation- Strategic marketing. - Go-to-Market strategy, Biz Dev/Sales Funnel, tactical programs for targeting "CMO" eco-system (brands/agencies), CTO, C-Suite B2B influence map. - US market entry - strategy, positioning, pipeline acceleration, product/market fit, operations and teams, and investor preparation. - Partnership Strategy, Program & Business Development. Previous: - Creating a sports fan/players digital brand. - IoT / wearable device strategy, go-to-market and product enablement. Product, UX and Technology R&D for WOOFtale. Interim COO role with WOOFtale. - Epiq Systems (NASDAQ). Global marketing lead: digital transformation, digital first content marketing strategy, in-bound marketing engine for lead generation/nurturing (Marketo - marketing automation), business strategy framework for corporate markets and re-alignment of marketing around revenue. - Interim CMO/COO roles: BestBuzz.bz, MyCityWay, WOOFtale - WOOFipedia/AKC - customer centric strategy, digital and social media integration, brand building, new revenue opportunities and build digital infrastructure (web, mobile, Marketo, Gigya, CMS, dashboards & other tools). Digital transformation strategy for AKC.org. - Econsultancy: Digital CMO workshop for F2000; CMO snapshot: Marketing/Social Platforms and the convergence of social+mobile+local+digital+ offline. Digital advisor/coach to CMO & CEOStart Ups: Cleverbug, NYFU, SuburbanMomma, Manpacks, ACustom, Wizperts, ColdLilies, Sense, ixtens (eCom), Digital Marketing Service Provider - value proposition and agile marketing automation stack & robust customer profile data model/crm for delivery to CMOs. Digital Transformation and Growth - moving the "what" to the "how" to the "do it" - focus on "outcomes".

2014 2015

Social-KO

CEO & Co-Founder

Social KO - the competition based social engagement application for building brand awareness on social media, deep social media engagement with your audience, fan and organic shared branded content , repeat/return touch point with audience and a social CRM database. Clients: NYFU, WOOFipedia, Royal Canin, WorldPup ... - Increase your following/fans - Increase your social engagement - Increase your content reach into social streams - Increase your repeat traffic weekly and monthly on social media - Drive clear CTA (call to action) for brand/product offerings - Co-Sponsor/Partner Revenue Channel - Build a database of new social media contacts and contact details - Geo-based context and targeting Social KO - Knock Out Social Engagement.

2011 2012

DimensionU

VP, Marketing and Digital Acquisition

Transform DimensionU from a traditional enterprise business model to a direct to consumer SaaS eCommerce brand and business model. - Built out management, marketing and product teams. - Seeded consumer market early 2012 with the DUtheMath marketing strategy, 5,000 users per week. - Created a consumer brand, new user experience and KPI dashboards. - Built a social media base to 100,000, with 50% conversion rate to gamers, in 6 weeks, working with celebrity talent from Atom Factory Management (Lady GaGa team) for DUtheMath.

2007 2011

GyPSii - JV with Sina/Weibo

SVP, Strategy, Marketing and Product

GyPSii is a mobile social media and location based consumer platform connecting people to local experiences and local businesses (pre-cursor in the market to Foursquare & ShopKick). GyPSii provides consumer applications (5M+ users) and SaaS based API (15M daily) platform to a wide range of companies, such as Samsung, LG, RIM, Wind River (Intel), Garmin, China Unicom, China Mobile, China Telecom, Shanghai Media Group and others. GyPSii operates offices in North America, Europe and Asia Pacific. Recruited by the founders to build the marketing, products and business development capabilities and organization from scratch. Successfully delivered to market multiple products for consumer and business audiences. Established the company as a thought leader across three international regions. Developed highly creative hyper local marketing programs to acquire customers. Built out strategic plans, created business model for local advertising and developed requirements for new product. Successful reorganization, recaptilization and strategy for emerging markets. JV with Sina (Weibo 600M users - on NASDAQ).

2009 2011

Betaspring

Business Mentor

Marketing and Product Mentor for Incubation Accelerator, Betaspring. Provided hands-on volunteer mentoring in the Betaspring Accelerator Program - working closely with young entrepreneurs to help them focus on Product to Market Fit and Distribution Scaling. Start ups such as Catapulter, Periscape, Manpacks and Databraid.

2006 2007

Pitney Bowes Management Services (PBMS)

Vice President, Strategy & Market Development

Post the Pitney Bowes acquisition of Ibis Consulting, promoted to take on additional responsibilities for PBMS for Strategy and Market Development for Legal Markets, a multi-million dollar business unit. Lead the go-to-market development organically and non-organically of PBMS into the F1000 market, law firms and supporting litigation markets. Responsible for the strategy, product marketing, go-to-market strategy and marketing plans for PBMS legal/compliance offerings, litigation support solutions, electronic discovery and development of records/information management offerings for the legal market.

2005 2006

Ibis eDiscovery, Acquired by PitneyBowes

Chief Marketing Officer & Chief Technology Officer

Responsible for development and execution of strategic initiatives, the management of the marketing efforts and market penetration of products, services and customers in the marketplace. Leadership role for Strategy, Marketing and Products. Realigned a 125 person high tech firm to drive product innovation, a recurring revenue stream, 75% YOY growth to $23M & sustaining 35% margin in a market with rapid price erosion. Lead team member for market strategy and technology in the sale of Ibis to Pitney Bowes in April 2006. Additional technology responsibilities as CTO for a year. Ibis is a SaaS based electronic discovery solution.

2003 2005

Context Media (Acquired by Oracle)

VP, Strategy and Marketing

A content management integration middleware SaaS provider, VC funded prior to acquisition by Oracle in 2005, with 50 employees. F5000 clients in Publishing, Media Brands, CPG and Financial Services. Promoted to role in late 2003 to build out the corporate and go-to-market strategy, a thought leadership program, customer and partner marketing, communications, demand generation, strategic relationships and product marketing. The external voice of the company. Additional responsibility for corporate strategy to identify funding and exit options. Held initial position as Director of Product Marketing and Partnerships for developing and executing the product to market fit, vertical segment marketing, solutions marketing and strategic partnerships - including IBM, Sun, Interwoven, Microsoft, FatWire.

1998 2002

Agency.com - Omnicom

Director, Marketing & Partnerships

Built the marketing and business development channel for partnerships pre and post IPO. - 50+ strategic partnerships with companies like Akamai, Intel, Sun, IBM, Interwoven, OpenMarket, Intershop, Microsoft, Screaming Media, Phone.com and Sage Analytics. - $3M+ secured in partner marketing funds for mobile , iTV labs, lead generation and events. Developed SaaS offerings with select partners for recurring quarterly revenue stream. External facing voice to partners and analysts, and built client retention and lead generation programs. Mobile practice lead for strategy and marketing direction to US client projects. (interim). Managed marquee client, British Airways for global digital design, web tech and eCom development services. - Doubled digital service revenues from $3.5M to $8M in 12 months and built C suite relationships.

1989 1995

Printing and Direct Marketing (Ireland)

Marketing and Business Development Manager

I worked in marketing and business development roles in the Printing and Direct Marketing industry at 3 companies in Ireland, with direct responsibilities for sales quota and marketing plans.

Education

See where I spent time studying and gained early knowledge to prepare for my professional life.

1985 1988

Dublin Institute of Technology

Marketing, Business Administration

1979 1985

Castleknock College

Skills

A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Digital Marketing

Market Analysis

CRM

Integrated Marketing Online + Offline

Thought Leadership

Enterprise Software

Product Strategy

Platforms API

Inbound Marketing

Channel Marketing

Web 2.0 Internet of Things / Wearable

Go-to-market Strategy

Social Media

Strategy

Market Growth

Digital Media

New Business Development

Start-ups Seed to A phase, B+Scaling Phases

Product to Market Fit and Scaling

International Business

Marketing Communications

Interactive Marketing

Customer Experience Customer Journey Mapping

Entrepreneurship

Strategic Partnerships and In-Direct Channels

SaaS Business, Marketing, Sales and Product

Customer Centric Product Marketing

Consumer Marketing

Market and Product Segmentation

Digital Innovation

B2C

P&L Management

Product Management and Development

Mobile

Customer Acquisition, Engagement and Retention

Mobile Marketing and Products

Business Strategy

Mobile Devices

Brand Development Brand ReDux

Demand Generation

Marketing Strategy

New Market Development

Mobile Applications

B2B Marketing

Strategy Framework & Development via AgileMethods

KPI Dashboards and Analytics

Testimonials

Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

Sophie Ling

Chief Talent Officer, International

I worked with Shane in various roles at AGENCY.COM, from Account Director on BA.com to his senior roles in developing the services, competencies and alliances on behalf of the firm. He always injected energy, enthusiasm and spirit into every topic he took on - he has a ability to create momentum where there is stagnation and the talent of creating loyalty where leadership need to focus in order to drive change.

Jenny Cheng

Marketing at Pebble

Shane was an insightful and generous mentor during my time at Betaspring. He has a breadth and depth of experience that allows him to quickly identify the key areas a team should be focusing on, no matter the company or industry. At Betaspring, Shane mentored a wide range of startups (ecommerce, travel, social), patiently teaching the fundamentals of marketing and imparting his analytical approach to driving product to market fit. Catapulter greatly benefited from being under his critical eye; he eliminated distractions, refined our initial go-to-market product, and provided a creative approach towards customer acquisitions and business development that accelerated the progress we were making.

Dan Harple

Managing Director, Shamrock Ventures

Shane was a key member of the Senior Management team. A strategic thinker, innovative, reliable and rock solid. A super contributor. Dan Harple, CEO/Founder, Context Media, Inc.

Deborah Leff

Sales Executive at IBM Analytics

Shane and I worked together at GyPSii where he was a great mentor as we planned expansion into Latin American markets. I was impressed with his ability to navigate vast amounts of data and provide insightful and concise recommendations. Coming from such a strong sales background, it was extremely useful to have free access to a marketing brain! As I moved on to launch SuburbanMomma, Shane was a helpful sounding board and not afraid to provide strong direction at crucial points. (Plus, he is great at relieving stressful moments with his charming Irish humor of his.)

Chris Walker

Marketing & Communications

The absolute best, pleasure working with Shane and the most versatile Marketing/ Tech executive that there is in the business. Nobody i have met can go as deep on both issues.

Shane is a cross-fertilizer, bringing broad experience and perspective that cuts across traditional leadership "swim lanes". He can talk product with the product guy, tech with the tech guy, organizational strategy with the operations guy, and at the same time present a compelling vision of where the org needs to be. This gives him the rare ability to "translate" the language and needs of one part of the organization to another. Plus, he brings a deep understanding of social marketing, owning his lane. Shane's a passionate guy: he is deeply invested in the success of his organization, and drives teams to achieve that success. He actively works to improve difficult situations, smooth rough edges, and support his peers and his team to achieve great things. His standards are high, something I both appreciated and relied upon. I very much enjoyed working with Shane, and found the experience both professionally and personally rewarding.

Tony Riccio

Vice President of Sales - Legal eXchange at Bottomline Technologies

Shane is an integral part of the senior management team. He has led our effort to align tactical and strategic opportunities to our short term and long term revenue goals in a highly competetive environment.

Christopher Schutte

Owner, Social Wines

Having both worked with Shane and turned to him for industry insight and advice over the years, I can recommend him whole heartedly. He's a progressive thinker and strategically focused.

Jay M Cahill

Co-Founder and Partner at Bluefin Technology Partners

Good instincts, sharp mind, keen understanding on how to dig into a market, and a tireless work ethic. Shane's ability 360 a market and provide a strategic prospective is an asset to any organization.

Michael Weinberg

Founder, CEO at Wizpert

Hired Shane as a Marketing consultant, to help with marketing strategy and planning. His deep product and marketing experience proved to be highly valuable, as he helped us align product and marketing. Shane was quick to pick up on our value proposition and unique approach, and provided relevant, actionable frameworks. Highly recommended!

Anabella Mowbray

Marketing and New Product Development at American Kennel Club

It has been a pleasure working directly under Shane for over the past year. He is an expert at his craft and an all around great person. A mentor, a leader and a risk-taker, he has lead by example and contributed to my passion for marketing. He is resourceful, constantly looking for improvements and follows through on his commitments. From a managerial point of view, he is excellent. His explanations are clear, his focus is defined, and above all, he is approachable and a pleasure to work with. Shane is a valuable and special asset to any organization he is a part of. I highly recommend him to anyone looking for a 'get-it-done' Marketing VP that produces results and keeps a happy team.

Karen Kirsten

Global Marketing Exec & Writer

I loved Shane's customer and market focused approach to building alliances. Working with Shane was not only fun but results focused and inspirational.

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